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Top 10 ways a Virtual Assistant Can Maximize Your Holiday Marketing
Campaign
by VANA member Frances
Palaschuk
For small business effective seasonal marketing campaigns
can mean real big business. It is after all the busiest season of the
year. Almost every business takes advantage of some sort of marketing
gimmick from Holiday Barbie 2007 to Stocking Stuffers for your pets.
When you think about it they are still selling the same old products
and services but with a twist.
Fancy packaging, bundling services and gift certificates
are some effective ways to get your products or services ready for the
holidays. A Virtual Assistant can be your best resource to get these
tasks underway. The top benefits you get by partnering with a virtual
assistant are:
- Save time;
- Save money while making money; and
- Get things done.
A Virtual Assistant (VA) can assist with the development,
implementation and post event review of your holiday marketing campaign.
Here are the top 10 ways to maximize your holiday
marketing campaign by partnering with A Virtual Assistant (VA).
- Develop your products and/or services into
holiday package deals/bundles.
- Optimize your website/blog content for
holiday related keywords.
- Design a mini-site to showcase your holiday
specials.
- Write a snappy press release to launch your
holiday campaign.
- Submit your press release to all major sources
targeting your business niche.
- Design banners to proudly display your new
campaign on your site as well as any partner or online advertising
sites.
- Design, print, and mail out campaign postcards
to selected clients. Send follow up emails at predetermined dates
as deadline approaches.
- Write, format, and send out email postcards.
- Track website/blog stats and tweak content
accordingly.
- Manage campaign customer relations including,
phone, email, shipping, PR, FAQ's, technical support, call scripting.
Other ways to use Virtual Assistance services during
the holiday season are:
- create clever copy for your press releases
- submit articles and press releases
- design a catchy holiday newsletter
- send alerts to your clients and prospects
- maintain comments on articles and/or press
release
- design, print or purchase and mail out
holiday greeting cards
- design and send out promotional flyer's
and/or merchandise
- coordinate holiday events
- holiday travel planning
- purchase & delivery of holiday gifts
- management of your charitable donations
and engagements
To ensure you beat the holiday rush, you will
want to start advertising your holiday campaign specials before November
15, 2007. Your postcards to announce your 2007 campaign must be mailed
on or before November 9, 2007.
Stop by the Virtual
Assistant Networking Assocation (VANA) today and find that VA you’ve
been looking for. They are waiting, ready to assist you with all your
business needs.
***
*Source: Virtual
Assistant Networking Association (VANA)
The ever popular, friendly, informative, educational & resourceful
network for successful and aspiring "IN THE KNOW" Virtual
Assistants and Achievers globally that everyone online is talking about.
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