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2009 April

Team Up for Big Results!

Thomas Edison was once asked why he had a team of twenty-one assistants. He replied, “if I could solve all the problems myself, I would.”

Many entrepreneurs these days know the value of having a virtual assistant. But what about multiple VAs? Perhaps Mr. Edison was onto something. Now, I’m not suggesting you go out and get twenty-one assistants, however there is a plus side to having more than one VA.

Say It With Testimonials

Savvy marketers recognize the power of testimonials and use these to ramp up their marketing efforts. Sure you can tell someone about yourself, how good you are, how your business is THE business to meet their needs BUT it is so much more powerful when someone else tells them. Seriously.

Isn’t marketing to be about value and benefits for the client? It’s not about YOU  . . .  and that’s the magic of a good testimonial. Allow others to boast about you, your services, and your products. Allow these testimonials to tell your story when you can’t speak to the person one-on-one. And, who better to speak on your behalf than those satisfied with your services and products.