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2010 January

15 Steps to a Successful Webinar

Webinars have multiple uses in today’s internet world. Here are just a few:

Webinars can simply be an informative talk or sales presentation, geared to converting interested parties into potential buyers (essentially moving them down your sales funnel)

Recorded webinars can be a time saving and passive income generating tool for speakers, and trainers and for those who lead workshops. These webinars are the main ingredient in on-line training courses.

Recorded webinars can also form an on-line library for small to large companies, effectively freeing employees time from tasks ranging from new employee orientation, to training

Common Mistakes That Stifle Entrepreneurial Success

Entrepreneurs are no different from other people in that we all make mistakes. The difference is that when an entrepreneur makes a mistake, their business suffers. The good news is, many of these mistakes can easily be avoided. Let’s take a look at the five most common mistakes that stifle entrepreneurial success and how to avoid them.

Common Mistake #1: Operating Without a Plan

Planning and having a business plan are your primary roles as an entrepreneur. In fact, business experts recommend you spend at least 25% of your time as a business owner planning. To begin a business without a plan, and to continue without analyzing and changing your plan as you grow, is a sure way to struggle to succeed. It’s like heading out for a drive and not knowing how to get where you’re going.

Colours that Talk!

In nature, colour is used to communicate all the time. We can often tell males from females because of their colour vibrancy. I find it almost funny that in the bird kingdom the males are most often the most brightly coloured, with the most vibrant markings – isn’t it funny that in the human population, we have reversed that trend?

Ready, Set, Market!

Marketing is easy when you have a plan.

A marketing plan that is. It’s hard to showcase your business if you don’t have a clue what to do or when so let’s talk about creating a marketing calendar. The beginning of a new year is the perfect time to create your own personal marketing road map for 2010.

Consider where you want to focus your marketing efforts:

  • Email campaigns
  • Joint venture promotions
  • Blogging
  • Virtual blog tours
  • Article marketing
  • Social networking i.e. Facebook, Twitter, LinkedIn, etc.
  • Podcasts
  • Video marketing
  • eZines/Newsletters
  • Virtual events