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Hiring Tips

Does your Website Match your Underwear?

Ok – admit it – the title jarred you. It made you do a double take. That’s ok to do in your own marketing too.

Take a good look at your website – is the message consistent to your brand’s message? If you are marketing your company as “the best in your field” – does your website convey that message in both content and marketing about your business and in its level of professional functionality?

In my business, we work with Speakers, Authors and Trainers and we have found some must have elements that their websites demand in order to position them at the top of their field – and ultimately get them more ideal clients.

Looking for a Virtual Assistant? You will need a RFP!

You have finally come to the conclusion you can’t do everything yourself and the answer is to outsource the work to a Virtual Assistant. Contracting with a VA is the best solution in helping you take care of many administrative duties and maybe look after that special project you haven’t had time for.

It can be daunting trying to hire someone who may be hundreds or thousands of miles away and there are no guarantees they will meet your needs or are able to fulfill their commitment to you and your business. Don’t give up before you even start. There are many good, reliable and super qualified VA’s who would be very happy to take care of your administrative needs.

The Trust Factor

Believe it or not one of the most important factors to think about while hiring a Virtual Assistant or working with clients is comprised of one word only, that word is trust. Without it, you might as well call it a day and close your computers. Let me explain in greater detail. Does your client trust you, and do you trust your client? Yes, it works both ways. Okay, how?

How Can Hiring a Virtual Assistant Actually Earn You Money?

It’s really simple if you think about it. While a client is actually paying a Virtual Assistant for their time, and a job being worked on, the client will actually start making money in the process. Okay, how? Let’s say client “A” has a business, his or her focus would be to generate sales for whatever the business is. However, how can client “A” generate these sales when everything else needs to be in place first, and even more than that it is continuous work.    To elaborate further, a VA will insure that a web site is up and running, search engine optimization has been done, a press release has been written, social media marketing is done on a daily basis, a blog is live and active and the list can go on. Who is going to operate all of these things while client “A” is trying to generate and make these sales?

Having a business online today is not exactly the same as it was years ago. Years ago we created a web site and hoped that people would visit us. Of course there was still some prep work that was needed to be done, but today what is needed to get done far exceeds what was needed to do back then, which of course equals to time. Who has that kind of time?  Just looking at the to-do list alone is tiresome all by itself!

Let’s talk about Customer Perceptions:

Perception is defined as how someone sees you and your company. Business owners who work primarily online, rely on their visual media – mainly their brand, logo and website to make the first impression, but perception management goes far beyond your logo! Your level of professionalism, how you answer the phone, how proactively you follow up, the clarity of your marketing message and your customer service levels all have an impact on how your customers perceive your company.

The Bottom Line

If there is one thing that I can definitely say about being on the Internet, and actually earning money and making a living, is that nothing will come to you on a Silver platter. Throughout the years I have seen many people invest in MLM businesses, get rich quick businesses and so forth; however, that is not to say that some do not work, but you have to be a real go getter so-to-speak to make them work for you! I suppose that you can say the same thing for any business, whether it is online or offline, but no matter which business that you are in, none of them will work, if YOU don’t work “it”.

Even Virtual Assistants Can Outsource to Virtual Assistants

Sometimes your workload as a virtual assistant can get quite heavy. One of the best ways to handle it is to outsource some of your work to other virtual assistants. But, where do you start with that? Let’s dig a bit deeper to get your mind wheels spinning. If we can get you out from under some of that heavy load of working all the time, life will be a whole lot sweeter, right?

Virtual Assistance Budget Conundrum Solved: 3 Ways to Create Value With Just a Few Hours a Month

Every virtual assistant wants to create results for her client. Every client wants the same. But when the client’s budget is tight, what kind of outcomes can you realistically expect for only 5 or 10 hours a month?

This is where a lot of client-VA relationships go sour. Yet a lot of good things can come out of those hours if used the right way. Some tips for helping you leverage a limited virtual assistance budget:

5 Ways to Get More Bang for Your Outsourcing Buck

Everyone is feeling the pinch. Even if you’re projecting more prosperous times, there remains a dilemma over how to sustain key operational and marketing activities when cash is tight. And if you have a virtual assistant or other contractor on the team, you’ve no doubt considered cutting them loose so you can breathe a little easier at month end.

This might seem like an obvious way to lighten your budgetary load, but what of those prosperous times you’re planning for? If you permit the fundamentals to deteriorate (marketing, operations, customer care, etc.), what will be left when opportunity comes knocking (and it will come knocking again)? Will you be ready? Will you be sane?

The Proof is in the Proofing

Some people hunt animals, some people hunt ghosts. Me? I hunt typos. Picking typos out of a published book, newsletter or sales page is something I’ve always loved doing. It’s a twisted little habit I just can’t seem to shake. This of course, is a good occupational hazard to have in my line of work and I’m sure comes as a relief to some of my clients. I do feel bad however, for those people who are consistently putting out work that has not been properly proofread for these types of errors.