Social Network for Virtual Assistants (& Their Clients) Since 2003
The Market Leader For Virtual Assistants
14821 Members & Growing! Enter Forum
Not a member yet? FREE to Join!

Success Tips

How Your Virtual Assistant Can Help You Obtain Credibility Online

Credibility to me means “trustworthiness”.

Trustworthiness = More Sales Online!

If I trust someone and believe in them as a person/company online, then they can tell me they are an expert at whatever they want and I’ll believe them. ;) AND, I buy from websites/people I trust in the end. Purchasing online for me all boils down to one thing > Trust = Buy.

There are many ways your Virtual Assistant (VA) can help you gain credibility online and here are just a few you can get them to do over the next month to help increase the money at month-end in your bank account.

Does your Website Match your Underwear?

Ok – admit it – the title jarred you. It made you do a double take. That’s ok to do in your own marketing too.

Take a good look at your website – is the message consistent to your brand’s message? If you are marketing your company as “the best in your field” – does your website convey that message in both content and marketing about your business and in its level of professional functionality?

In my business, we work with Speakers, Authors and Trainers and we have found some must have elements that their websites demand in order to position them at the top of their field – and ultimately get them more ideal clients.

Growing Your Business: Do you have everything in place to take that next step?

There is a lot of information out there for setting up a small business:  exploring your business idea, deciding who your ideal client is and your target market, researching the viability of your idea by doing market research, writing up a business plan, forecasting your financials, your marketing strategy, predicting your growth, etc.

Once your business is up and running, at some point you will experience the realization that you must take the step to move to the next level – you have existing clients, new clients, referrals and what worked when you started up will not accommodate the growth you are experiencing now.

The Trust Factor

Believe it or not one of the most important factors to think about while hiring a Virtual Assistant or working with clients is comprised of one word only, that word is trust. Without it, you might as well call it a day and close your computers. Let me explain in greater detail. Does your client trust you, and do you trust your client? Yes, it works both ways. Okay, how?

Communication Tips for VA’s and Clients – Hearing is Not Always Listening!

Throughout my various experiences in the business world, and I am sure yours as well, there is always a question of:Are you listening to me, or are you just hearing me? There is no doubt a huge difference.   Taking it a step further into the emailing era: the question can become, are you just reading my email, or are you fully absorbing and understanding it? One can actually equate hearing and listening to reading and absorbing to fully understanding.

Search Engine Optimization: How Important is It?

It is amazing how many Companies put up a website on the Internet but don’t know if it is optimized for Search Engine crawlers.

If you Google your Company Name and it comes up at the top of the first page, you may think your site is optimized. But what if your prospective customer is looking for a product or service and they use search terms or “keywords and phrases” to find what they are looking for? Would your Company Name come up on that search? If your site is optimized properly, ir probably will but likely not on the first page.

How Can Hiring a Virtual Assistant Actually Earn You Money?

It’s really simple if you think about it. While a client is actually paying a Virtual Assistant for their time, and a job being worked on, the client will actually start making money in the process. Okay, how? Let’s say client “A” has a business, his or her focus would be to generate sales for whatever the business is. However, how can client “A” generate these sales when everything else needs to be in place first, and even more than that it is continuous work.    To elaborate further, a VA will insure that a web site is up and running, search engine optimization has been done, a press release has been written, social media marketing is done on a daily basis, a blog is live and active and the list can go on. Who is going to operate all of these things while client “A” is trying to generate and make these sales?

Having a business online today is not exactly the same as it was years ago. Years ago we created a web site and hoped that people would visit us. Of course there was still some prep work that was needed to be done, but today what is needed to get done far exceeds what was needed to do back then, which of course equals to time. Who has that kind of time?  Just looking at the to-do list alone is tiresome all by itself!

The Bottom Line

If there is one thing that I can definitely say about being on the Internet, and actually earning money and making a living, is that nothing will come to you on a Silver platter. Throughout the years I have seen many people invest in MLM businesses, get rich quick businesses and so forth; however, that is not to say that some do not work, but you have to be a real go getter so-to-speak to make them work for you! I suppose that you can say the same thing for any business, whether it is online or offline, but no matter which business that you are in, none of them will work, if YOU don’t work “it”.

Have You Had Your First Event Yet?

Many businesses have chosen to plan an “Event” as the next step in their marketing strategy.

This works very well for Coaches, Speakers, Sales Trainers, Authors, Internet Marketers, Virtual Assistants and many other types of service-based businesses as well as businesses that are launching a new product.

In the recent past, marketing an Event started out with a mailout, an email blast, a local ad in a newspaper or magazine or telemarketing calls. The event was usually held in a Conference Centre, a Banquet Hall or similar.

Diversification: Fishing with a Bigger Net

Diversification in business is good and shouldn’t be overlooked or taken lightly. Businesses just starting out are encouraged to find their place, or niche, in the business world. For some, that’s as easy as determining the types of services to be offered or products to be sold. The diversification comes into play with how we operate in a chosen niche.

Following the lead of  the financial sector, you’ll notice that investment planners suggest that you never put all of your eggs in one basket but diversify your assets. This may mean investing in CDs, mutual funds, saving accounts, stocks or bonds. The reasoning is if there’s a slump in one area the other areas will shoulder the weight and carry you through.