Everyone is feeling the pinch. Even if you’re projecting more prosperous times, there remains a dilemma over how to sustain key operational and marketing activities when cash is tight. And if you have a virtual assistant or other contractor on the team, you’ve no doubt considered cutting them loose so you can breathe a little easier at month end.
This might seem like an obvious way to lighten your budgetary load, but what of those prosperous times you’re planning for? If you permit the fundamentals to deteriorate (marketing, operations, customer care, etc.), what will be left when opportunity comes knocking (and it will come knocking again)? Will you be ready? Will you be sane?
