The last time you went to a networking event, or held down a booth at a tradeshow, did you follow up with the people you met?
The last time you met someone interested in your business while you were standing in line at the coffee shop, did you get their card and actually get in touch with them again?
How many website leads do you get but never reply to? What about those contacts you forward information to after they request it. Do you let them go off and be forgotten, or do you get in touch with them again?
