Back when Social Media started, Internet Marketers were thrilled with the new opportunities to build their presence and their brand for their own companies and their clients.
Social Media now allowed people to contribute and share content in various ways throughout the internet, over and above their own websites and suddenly there was a resurgence in popularity of blogging, article writing, list building and email marketing.
However, Social Media Channels were in their infancy and were better suited to international and national on-line businesses. It was difficult if not impossible for local stores, brick and mortar businesses, restaurants and bars and almost anyone else to effectively use Social Media to get to their local target markets.
