How old is your website? Is it a few years old or brand new? Are you happy with the level of website traffic you get each month? Does your site have all the necessities to make it work for you? What percentage of conversions do you experience each month: visitors? prospects? sales?
If you don’t know the answer to these questions, you need to do an audit of your website. You can make up a checklist and answer each item appropriately. It might look something like this:
- Does it display your “brand” and logo?
