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Guest AnneBeanVA

"Online Advertising" vs. "Internet Marketing"

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Guest AnneBeanVA

Is there a difference between the phrases "online advertising" and "internet marketing?"

 

If so, are they real or just perceived differences?

 

Is there an advantage to listing your service as one or the other?

 

Thanks in advance! Anne

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Online advertising is just that - you stick an ad (or 2 or 20) on someone else's web site - just like putting an ad in the paper or something.

 

Internet marketing includes things like optimizing your web site for both users and search engines, blogging (both your blog(s) and commenting on other blogs), affiliate marketing, email marketing, social media marketing, press release submissions, web analytics, online surveys, competitor analysis, podcasts, video, and more.

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Guest AnneBeanVA

Thanks for the reply, Sherra!

 

So, let's say someone is proficient in some of those aspects of internet marketing, but not all of them. Should she list "internet marketing" as one of the services she provides? Or maybe just list those specific aspects?

 

Thanks again! Anne

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I list my services as Internet Marketing Support and then add a little more detail as to which services specifically. You can always learn more! I don't say "Internet marketing" because I don't "come up with" their marketing strategy - I just help them out.

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Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. For example: you can use Google Adwords, Facebook Advertising, Twitter Advertising etc for marketing your product or service.

Defining Internet Marketing. Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.

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