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marion

Business Logo Design

2 posts in this topic

Hello, fellow human beings. I have some concerns and I thought if maybe, just maybe you could help me sorting them out. I had to develop a logo for my company; it is starting a new product range, so I contacted an online company, which develops business logos. I delivered them my details and some ideas so, along with some basic details.
I wanted to create something trendy, something that relates to the recent changes and developments in the industry. The new product is for adults and teens so the logo had to be something, which is relatable to them instantly. The designers over there told me to go for something else rather than following the trends of 2017. He said that although the company has no concern with the quality or design of the logo, as the customer is the king. However, he advised me to look into the matter myself.

Upon research, I found out that, he was right. There are so many articles written by renowned designers, which state the same thing; do not go for trends, trends fall, the trend of today may become a burden of tomorrow. Etc.

My concern is if that statement is true or not? I have seen so many brands succeed because they followed trends. They became successful in a shorter period of time, as opposed to companies who did not follow trends. If this statement is true, why is everyone going against it then?

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What a logo means is more important than what it looks like.

Once you know what the brand is the logo reflects that brand
so the company becomes recognizable.

You could have a logo and then modify it later to reflect something more modern the
way Pepsi has done through the years. But they have never really changed the logo
and it is still identifiable.

So being trendy should not be the biggest concern. In fact, IMO it shouldn't even
be a priority. 

What should be the most important factor is that the logo represents the company's
services and products in such a way that it is recognizable. That is done through
font, colors and imagery.

I say, focus on the message and let that guide you.

Janine

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