As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and...
There certainly have been many ways to do marketing business over the years. There is still Outbound Marketing like ads in newspapers, magazines, the Yellow Pages, billboards and mailouts to name a few. And then there is Inbound Marketing where you draw your Target...
Building an effective social networking strategy is essential for creating positive brand recognition for every company regardless of whether they operate online or are a traditional “brick and mortar” type business. In today’s fast paced environment...
Modern technology is an amazing thing filled with wonderful ways to say thank you. For example, you can send a previous client a thank you e-card for their business. You can also send them birthday greetings, slide shows, and numerous other things with a click of a...
In nature, colour is used to communicate all the time. We can often tell males from females because of their colour vibrancy. I find it almost funny that in the bird kingdom the males are most often the most brightly coloured, with the most vibrant markings –...
