Is Your Copy Upside Down?

As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and...

Client Gifting on a Budget

Modern technology is an amazing thing filled with wonderful ways to say thank you. For example, you can send a previous client a thank you e-card for their business. You can also send them birthday greetings, slide shows, and numerous other things with a click of a...

Colours that Talk!

In nature, colour is used to communicate all the time. We can often tell males from females because of their colour vibrancy. I find it almost funny that in the bird kingdom the males are most often the most brightly coloured, with the most vibrant markings –...

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