Here’s your VA Report to keep you “IN THE KNOW” with informative and entertaining resources for your virtual service business success this coming week!

How to Persuade and Influence Others For Your Gain

A highly coveted skill to learn as a Virtual Assistant is the ability to influence and persuade others. When you can accomplish this, you’re more likely to build your business quickly with new clients, work better with your virtual colleagues and attain your business goals with less struggle. And the good news is that influencing and persuading others is actually less complicated than you may think. Let’s take a look at the basic steps to learn how to persuade and influence others for your gain.

#1 Learn to Empathize – One of the most important steps to be able to persuade others is to first understand where they’re coming from. For example, let’s say you sell cars and someone comes to your lot looking for a car. They’re looking at the minivans and you assume it’s because they have children and start to talk about all the benefits of minivans for families. If they’re looking at minivans because they like car camping, well then you’ve completely missed the mark and all your persuasive talk is going to fall flat.

So the very first thing to do is to understand your audience (target market) but more importantly, to be able to put yourself in their shoes. What do they want, need and hope for? What are their struggles and how can you solve them?

#2 Learn to listen – Listening is more than half of the persuasion equation. Everyone wants to be heard and understood, and that begins by simply asking a few questions and actually listening to the answers. In fact, give it a try. The next time you are introduced to someone new, ask them a question or two and then sit back and listen. People love to talk so you’ll learn a ton about them. And they’ll be so darned pleased that you cared enough to engage them in conversation and actually listen to them that they’ll be happy to listen to you when you have something to say or something to ask for.

#3 Always know what you’re talking about – People have a tremendous respect for experts, people skilled and knowledgeable in their industry or niche topic. When you know what you’re talking about and can communicate that effectively, people will be open to listening to how you can solve their problems.

#4 Reciprocity – Reciprocity is a buying trigger. It says that when we get something from someone, we’re more inclined to give them something. For example, when you get a free ebook from someone, you’re more inclined to give them your email address. Reciprocity also helps you persuade and influence others.

#5 Timing – Finally, sometimes you have to wait for the right moment. They say timing is everything and it’s why internet marketers spend so much time building a list and contacting customers regularly – eventually hoping that the timing will be right. This again goes back to knowing your audience and understanding or empathizing with them. When you know your audience, you can better predict the right time to sell to them.

Persuasion and influence, like many other skills, are improved by practice. Practice empathizing, listening and the other tips I’ve offered with your family first and notice what works for you and what areas you could use some work on. It’s worth the effort! Who knows? Maybe you won’t ever have to do the dishes again if you can persuade one your kids to take over that duty.

Now take your practice a step further and imagine what being better able to persuade and influence others could do for your business life!

The Kickstart Your VA Business Guide

Want to get your Virtual Assistant business moving forward but don’t know where to start? Let us help you kick start your business starting this minute!

An easy to read fun guide to the largest global network online today ( for successful and aspiring Virtual Assistants.

Download your F.R.E.E. Kickstart Your VA Business Guide here.  No signup required!

Looking for Affordable Seasonal Greeting Cards With Your Logo?

With the holiday season right around the corner learn how you can send out 10 professional, personalized, glossy greeting cards for under $10 (plus postage) right from the convenience of your home/office computer, iPad or iPhone! If you follow the link below, you can even send one card for FR-EE which I will even pay for.

Click here to send a greeting card today to your client to say thanks 🙂

FR-EE WordPress Webinar Series Just in Time!

My friends at WP Academy have done it again — produced yet another extraordinarily informative and FR-EE webinar series on WordPress web design and web marketing for WordPress. WP Academy training is simply the best WordPress training out there. If you are planning on creating or developing a website this year, they are the go-to people. Check out our freebie today at the end of this email to watch them in action.

This FR-EE Training series starts on Tuesday Dec. 11 and you can sign-up from this link

Your VAmotiVAtor from

Many successful people are avid readers. Allowing yourself to grow personally and professionally through the knowledge of others is only one advantage to reading. Perhaps the bigger advantage is the mental break you allow yourself to take when you can get wrapped up in the adventure, the story or the challenges faced by a character. When the story comes to life and you immerse yourself into the character’s “life” you are actually allowing yourself a break from all the stresses and challenges of your own life. This can be an excellent way to allow yourself to achieve a healthy balance and reduce stress.

Receive more motiVAtional moments plus business strategies by Becoming a VAinsider Club member today!

Your VAinsider Club membership starts at only $7/mth. Not much to pay nowadays to help your business get the upper hand in the virtual service world. What are you waiting for?



Make sure you are signed up here to receive news about upcoming speakers at our network.

NEXT VAinsider Club Webinar…

DATE: Tuesday, December 11th, 2012
LEVEL: Getting Clients & Supercharge Only
SERIES: Getting Clients Series
TOPIC: Sprucing Up Your Marketing Kit

Your marketing kit is your client’s first introduction to your business. In this class we will discuss what should be included in your marketing kit and when that marketing kit should be provided to a potential client. We will also discuss some dos and don’ts for your marketing materials.

DATE: Wednesday, December 12th, 2012
LEVEL: All VAinsiders
SERIES: Turning Clicks into Cash Series
TOPIC: Developing Your Internet Marketing Plan for 2013 (Part 1 & 2)

Start the year out steps ahead of your competition by developing an online marketing plan for the New Year. Tawnya Sutherland, Certified Internet Marketing Specialist will walk you through the process in this hands on webinar. A hands-on-workshop to get your online marketing plan in place this month..

Learn more about upcoming VAinsider Club webinars and how you can join to be a part of them by clicking here

If you haven’t joined our FREE Virtual Assistant Networking Forumyou are sorely missing out on a huge resource for your business. With over 15,000 registered members and over 134,000 topics and posts, you’ll find the answers to every question imaginable about virtual assistance. And if you don’t find the answer, then just post your question and within minutes someone will kindly help you out.

Our Motto: No question is ever stupid, stupidity comes from not asking when you have the opportunity ( to do so.


**You must be logged into the forum to view these else you will receive a message saying “Sorry, we couldn’t find that! Maybe you need to login first” Membership is FR-EE so signup and learn from each other 🙂

My First Networking Event

Holidays: Clients & your Subcontractors

Printing or E-File? 1099s and W2s, Oh My!

Follow our #VAforum hashtag on Twitter for new topics daily at our forum


Is Your Business Prepared For the Holiday Marketing Push? … READ MORE

Top 10 Reasons Why a Virtual Assistant (VA) is Better than Hiring an In-House Office Assistant … READ MORE

ALSO don’t forget to be seen by getting “IN THE FACE” of your target market >>> Potential clients and VAs looking to outsource!

Comment today at “The VA Blog”

FREE 1 Hour Training Video

For your freebie this week here is the link to a one hour business training video by Marc Beneteau we recently held on creating a small business website in just 1 hour.

Watch it here

Starting from an empty hosting account, Marc will create a professional WordPress website, using the Weaver theme (very professional and flexible free theme). Watch how easy it is to create your website in just 1 hour.

To your $uccess!

Tawnya Sutherland, VA Market Leader
Certified Internet Marketing Business Strategist

PS: A warm welcome to all our new subscribers this week. I look forward to helping you answer all the questions you may have in your virtual business. Remember no question is ever stupid, stupidity comes from not asking when you have the opportunity ( to do so.


Want to discuss this topic in more depth? Or maybe you have another question that needs answering?
Visit our FREE #VAforum to engage with Tawnya Sutherland and other Virtual Assistants from around the world who have been daily sharing, connecting and learning from each other since 2003.
CLICK HERE to Start Networking Today!

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