The first thing you have to understand when you want to conduct marketing campaigns either for your business or your client is that engaging with the audience is why audiences engage in the first place. What makes an audience member step out and share, like, comment, or participate in your marketing campaign? It’s either due to the competition, the social kudos, the exclusivity, or the feeling of satisfaction of having created something or done something good.
If you can create marketing campaign ideas that play on those factors, you’ll create winning, engaging marketing campaigns that produce extraordinary results, every single time. Here are a few ideas to get your creative juices flowing.