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Virtual Assistant Resources Blog

Marketing Campaign Ideas That Engage Your Audience

The first thing you have to understand when you want to conduct marketing campaigns either for your business or your client is that engaging with the audience is why audiences engage in the first place. What makes an audience member step out and share, like, comment, or participate in your marketing campaign? It’s either due to the competition, the social kudos, the exclusivity, or the feeling of satisfaction of having created something or done something good.

If you can create marketing campaign ideas that play on those factors, you’ll create winning, engaging marketing campaigns that produce extraordinary results, every single time. Here are a few ideas to get your creative juices flowing.

Are You Managing Your Time or Is It Managing You?

It’s amazing how much some Virtual Assistants manage to get their work done, while others seem to be stuck in a rut without enough time in the day to accomplish much of anything. But, here’s the secret. Every VA has the same amount of time in every single day. It’s one way in which we are all created equal. Every Virtual Assistant has the same 24 hours in a day.

How to Justify Raising Your Rates

How much money are you making from your business?

How hard are you working for that money?

Are you trading dollars for hours?

These are all important questions to ask yourself and most often they lead to one important decision.

It’s time to raise your rates.

Unfortunately many business owners struggle with this concept. They fear that raising their prices will make them lose money rather than make it. This is a mindset problem and one that needs to be overcome. The first person you need to be able to convince about a rate increase is you.

How to Raise Your Virtual Assistant Rates

10 Great Ways to Turn Your Facebook Fans into Paying Customers

facebook-fansFacebook is a simple yet effective way to promote your business as it allows you the opportunity to reach billions of people with the click of a button.

The goal of any business is to make money but to do that you have to convert your fans into customers.

This isn’t as difficult as it sounds, though.

Here are 10 different ways to maximize the potential of your social media following.

1. Offer a FREE sample to your friends on Facebook if they SHARE your post/video to their list of friends.

Using Video Marketing to Get New Clients

We can all agree that Google is the largest search engine on the web right? But do you know what the second largest is?

If you guessed YouTube (which is actually owned by Google) then you are one smart cookie!

Videos are being searched and viewed more than ever nowadays. And as an SEO specialist let me tell you it’s 100 times easier to get to the top of the search engines with a YouTube video than trying to optimize your website to rank high in the search engine results pages.

Are Your Crappy Headlines Hindering Your Email Open Rate?

I was having this exact problem last month…

enquirerUpon looking at the open rates of my emails I was noticing an increased downward spiral of user open rates on my email list. It made me start asking myself why are people not opening my emails?

Was it because I spent most of my educational period in highschool English class in the detention room for skipping class? Yes I admit, I was the rebel teenager in highschool, go figure 😉

Was it my friendly and warm Canadian writing style pushing people away EH?

Ways to Re-Energize Your VA Office and Yourself in 2015!

slow-timesI don’t know about you but the holidays really burn me out and I sometimes find it hard to get back into that productive work groove come January 2nd (or January 6th as I write this post LOL!).

For others however time off inspires you to get back to work and be productive. For whatever reason, when you work from home as a Virtual Assistant, it’s easy to fall into a rut don’t you agree? You get up in the morning, get your coffee, head to your office and start your day. It’s easy to lose enthusiasm for the day and thus lose a bit of energy and productivity.

Feeling Lonely and Isolated Working From Your Home Office?

lonelyWorking from home as a Virtual Assistant can sometimes make you feel lonely or isolated. No doubt about it!

It’s quite different from working in a corporate office environment (that’s for sure) and can be quite a shock to your system when you first start working from home.

It’s hard NOT TO MISS how socially engaging it was working around people where you could actually:

  • Roll your chair around to talk to the co-worker in the cubicle behind you to ask them how to freeze panes in an Excel file.
  • Meet up in the lunch room to chat about the holiday party at the end of the month

Does Your Email Inbox Make You Swear #%$&! Too???

Does Your Inbox Make You SwearHave you ever thought that managing your email feels like more of a burden than what it’s worth?

I know I have thought that and many days just felt overwhelmed even considering looking at it!

But here’s the truth: Email is a valuable tool that has actually revolutionized the way that we all work.  As a Virtual Assistant it is an important part of daily communication with our clients. Imagine trying to run your business without it?  When used correctly, email can be a terrific time saver and also a productivity tool.

Enter Our Contest > VA Templates, Checklists & Tools to Make You Shine!

vaprofits

The Fall season is creeping upon us and we all know what that means… SCHOOL STARTS!

AND educational training isn’t just for our children … We should be continually educating ourselves on a consistent basis as well so that we can stay on top of everything going on in the Virtual Assistant industry. Education can bring us new revenue streams by teaching us new ways of making money in our service based business.

SO to get things rolling for you in that area…

I’m giving away a $100 gift certificate to one lucky person to apply to some cool NEW Virtual Assistant training courses that just came across my desk.