Writing Website Copy that Ranks High & Gets More Clients!
Finally! A Step-by-Step System for Turning Your VA Website into a Client-Generating Machine
Ask a dozen Virtual Assistants what they struggle with when it comes to their websites and you’ll typically hear things like:
There’s an easy way to solve all those problems: improve the copy (text) on your website. Relax! Copywriting isn’t hard once you get the basics down. What messes most people up is reading one book or a few blog posts then trying to make it on their own. It takes practice and guidance from a pro to be able to write copy that entices your visitors and ranks high with Google and other engines. And that’s exactly what you’ll get when you register for this 6-week, hands-on workshop, entitled Writing Website Copy that Ranks High & Gets More Clients. |
 |
Karon Thackston shared with us in her webinar the answers to your concerns to the left.
LISTEN to the 30 min recording by CLICKING HERE |
Write Copy for Yourself or Your Clients
Whether you want to learn to write excellent copy to boost the performance of your own website or you want to add this skill as a new, money-making service to expand your business, this live series is the best place to start.
The training material is presented in video format that you can easily watch anytime of the day that fits into your schedule. You’ll also have access to our special forum area to ask any questions to website and search engine optimized (SEO) copywriting expert Karon Thackston. Just as she’s done for hundreds of others, Karon will take us by the hand and show us her insider secrets to every step of the process from headline writing to landing clients and everything in between.
You’ll walk away with the confidence to write an endless amount of web pages for your own site. Or you can turn your new-found skills into yet another value-added service you can greatly profit from.
Who is Karon Thackston and why is SHE Qualified to Teach this Course?
Karon has owned her own full-time copywriting agency since 1999. During that time, she has authored and self-published several books including the popular Step-by-Step Copywriting Course (5th Edition), Writing With Keywords, and How to Write Successful PPC Ads . She has also written two ebooks for the Wordtracker Masterclass Series; Ecommerce Copywriting and Article Marketing: The Write Way to Build More links.
Karon is currently the Copywriting Moderator of the High Rankings Forum and has spoken at Search Engine Strategies, Search Marketing Expo, NAMS and Internet Summit conferences.
Now she is sharing her knowledge with you through this insightful course available exclusively through VAnetworking.
CLICK HERE TO LISTEN to Karon as she gives you a preview of this program plus answers some of your questions about writing good webcopy that not only sells and gets you clients but ranks high in the search engines too!
This VASES Networking Program is presented in a do-it-yourself (DIY) educational format in 6 one-hour videos that you can watch from the comfort of your own home.
You’ll receive #1 Marketing VASES badge upon receiving a passing mark on your final exam.
ORDER TODAY!
BUY NOW FOR ONLY $197 for 6 DIY videos with access to members only VASES Q & A forum.
Here’s what you have to look forward to:
Session 1: The Cardinal Rule of Copywriting: Know Who You’re Communicating With
The most serious offense most people make when learning to write copy is focusing on them instead of the client. Never write about your product or service… write TO your target customer. You’ll put this into practice and be amazed at what a difference it makes in your copy.
- Discover who your target customers are.
- Unlock their needs/wants.
- Learn how best to communicate with them through your copy.
- Change the focus of your writing from you to the people with the checkbooks!
Your Turn! – Practice Assignment
Session 2: Writing Copy: It’s More than Just Words
As you learn to craft expert-level copy, Karon will show you that the process and outcome is about more than just words. Conveying benefits is great, but in order to give your site visitors a light bulb moment about your Virtual Assistant services, you need much more. In this session, you’ll work toward:
- Positioning yourself as the obvious choice.
- Predicting the future for your new clients with you at their side.
- Writing with absolute clarity for crystal-clear communication.
Your Turn! – Practice Assignment
Session 3: Creating Headlines that Engage & Entice
It’s no secret that the headline of your copy is THE most important element. If you can’t hook readers with the headline, chances are you’ve lost them for good. Feeling the pressure? Don’t worry… Karon will show you a trick to developing headlines that have maximum impact.
- How to develop an endless list of successful headlines.
- Which headlines work better for what types of people.
- Testing headlines to find the one that pulls best.
- Rotating headlines and sub-headlines for a fresh approach.
Your Turn! – Practice Assignment
Session 4: Making a Connection through Your Copy
Did you know 80% of all buying decisions are emotional? That means your website copy should be, too. Know what else? Your site visitors are individuals. They have their own preferred communication styles and face their own problems. In order to build relationships with these folks, you’ll need to understand how to communicate with them in a very personal way that they can relate to. In Session 4, you’ll discover how to:
- Communicate with site visitors on their emotional level.
- Show prospects you understand the challenges they face.
- Demonstrate how you can solve their problems and make their lives better.
Your Turn! – Practice Assignment
Session 5: Inspiring Visitors to Take Action
What do you want visitors to do once they’ve read your Home page? Click to another page? Call you? Complete your Contact Us form? In this day and age, people are more apprehensive than ever to release their email addresses on the web. Some folks would rather get to know you from a distance before actually making contact. Whatever action you want visitors to take, you’ll find ways to make it happen by:
- Writing compelling calls-to-action that earn more leads.
- Reinforcing feelings of trust so visitors are comfortable contacting you.
- Adding proof of performance that reduces friction.
- Building relationships even if visitors don’t convert.
Your Turn! – Practice Assignment
Session 6: Optimizing for the Engines and Your Visitors
Break through all the myths, rumors and misinformation and outline a proven strategy for drawing in pre-qualified leads through the search engines. It’s easier than you might think once you get your hands on some of Karon’s favorite tactics. During Session 6 you’ll learn:
- Busting myths that can hinder your success.
- Strategic places to use keywords.
- Clever ways to use keywords for natural-sounding copy.
- Mastering the SEO copywriting flow.
Your Turn! – Practice Assignment
Each session will include an assignment and, at the end of the series, you’ll have a final exam that must be passed in order to earn your VASES badge.
BUY NOW FOR ONLY $197 for 6 DIY videos with access to members only VASES Q & A forum.
What makes this VASES program different from others?
- In-depth video training that goes far beyond a mere Power Point presentation.
- You’ll follow along via video and see exactly where you are and what you need to do to write professional-grade, optimized website copy.
- Taught by highly skilled trainers who are experts in their specialties/niche
- You can ask questions directly to the trainer in our special members only VASES forum.
- Life-time access to everything you learned inside our VASES member area where you’ll find other perks like discounts to future training programs.
- Recognized as re-education credits for VAcertified.com.
- Builds credibility in the eyes of your potential clients when you display your VASES badges.
ACT NOW and you’ll receive 3 FREE bonuses:
- Karon’s popular ebook “Demystifying Keyword Research.” Unlock the mysteries of finding the perfect keywords for your website in this easy-to-read, non-technical ebook. ($27 value)
- Karon’s target audience discovery questionnaire that she uses with all her clients. Following the simple questions in this worksheet is quite an eye-opening experience. You’ll draw closer to your site visitors and have a better understanding of how to communicate with them in a way that connects. The same SEO framework worksheet Karon uses for her web pages & her clients is now yours. This foolproof method of optimization makes it ultra-easy for you to create pages destined for great search engine rankings. ($27 value)
- A one-time audio critique of your Home page copy (only for those who complete the entire course with a passing grade). Karon will point out traps, pitfalls and errors in your copy and offer professional suggestions on how to turn OK writing into kick-butt copy. ($200 value)
You get $254 worth of FREE, valuable goodies that will help take your copy to the next level, but only if you sign up now.
► Tired of struggling to make your website perform?
► Need help transforming your site from an expense to a client-generating asset?
► Ready to see results & get more clients now?
Karon is waiting to show you exactly how to turn it all around.
Click Below Now to Register
BUY NOW FOR ONLY $197 for 6 DIY videos with access to members only VASES Q & A forum.
To Your Virtual Success,
Tawnya Sutherland & Karon Thackston
