Here’s a question that I received today. I thought it was such a valuable question that I wanted to share my response.

Dear Nicole,

I hear you talking about PLR articles, but I’m a Virtual Assistant, not an Internet Marketer. I need clients, not content.

Why should I care?

Dear Virtual Assistant:

Thanks so much for giving me the opportunity to respond to your great question.

PLR content can actually help you to get more clients. And, I’ll explain how.

As someone who hires and works with a lot of Virtual Assistants in my business, I’ll tell you that I hire oftentimes based upon the knowledge that person shows just as much as what they “say” they can do.

For instance, let’s compare two Virtual Assistants (hypothetically – these aren’t real people).

Susie and Tessa.

I go to Susie’s website and she’s got three pages – including contact, services, and pricing. I look around a little and discover that Susie specializes in videos and multimedia. I think “hmmm… interesting” and then leave.

Next, I find Tessa’s website. She’s got the same pages on her website as Susie – contact, services, and pricing. It looks to me as if she also specializes in videos and multimedia. That’s not what I’m looking for, so I’m about to leave when I notice that she has a blog. On her blog, she’s got articles about how I can use video in my business and how to also use video to get more traffic and make more money. I’m interested. She obviously knows her stuff. I contact her to find out how she can help me to get more traffic with my existing videos – and to brainstorm more videos that I can incorporate into my business on an ongoing basis.

Tessa got my business. Susie did not.

Why? Because Tessa did some things right.

  • She showed her knowledge.
  • She demonstrated that she understands marketing by having a blog.
  • She made me think about my business.
  • She seemed like a person who I’d like to work with.

How does this apply to PLR content? Easy.

Susie could have had my business if she had purchased some great quality PLR content and published it on her blog. Of course, as always, I would recommend that Susie use the content as a starting point only and then add her own ideas and examples into it to make it uniquely hers. But, the important thing is that she could have had an active blog offering great value to potential new customers that showcased her talent and made people desperate to hire her.

And, she could have done it for under $20.

Would you like to boost your blog content, impress potential new clients, and become the recognized expert in your niche? Check out this great PLR site to get started. Be sure to sign up for the notification list so you don’t miss a thing!

Nicole Dean is the owner of  www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited  quantities.  The PLR articles at EasyPLR are professionally written and  professionally edited — top quality at an affordable price.

Want to discuss this topic in more depth? Or maybe you have another question that needs answering?
Visit our FREE #VAforum to engage with Tawnya Sutherland and other Virtual Assistants from around the world who have been daily sharing, connecting and learning from each other since 2003.
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