Here’s an equation you probably never learned in school: Increased Credibility = Increased Business + More Cash Flow. If you own a small or home-based business, this could be the only equation you need to know! Many business owners and sales professionals often don't realize the number one way we can gain new business is by increasing our credibility. During this information-packed presentation you will learn important factors to increasing your credibility, which will almost automatically increase your business and ultimately your cash flow. The main topics covered include: how to truly know your audience, understanding the three C's of credibility, and discovering what specific materials you’ll need when presenting to your particular target market or audience.