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Judy L

Writing about Perceived Value

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I'm writing about perceived value. So, I found this article that I thought would be SO hot about the Pickle Theory. I even printed it for extra power. Then went to lunch.

 

http://marketingplaybook.com/2006/03/22/pi...ived_value.html

 

This article has back links from prestigious places and I cannot figure out anything profound that he says. It seems to me that he kind of quits.

 

So close and yet so far! Am I missing something?

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Guest AnnaLisa Michalski

I must be missing it, too. Where does the pickle come in?

 

:unsure:

 

 

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That was what I wondered. I was SO disappointed. I wonder if he had some vision of this being applicable to the time management, pickle in a jar thing that is also all over the Internet.

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I just cannot accept this is all there is, so I keep digging. I found this which I kind of like, although I'm not sure how I will use it.

 

http://www.porphyrogenitus.net/archives/ca...diversions.html

 

The conservation theory invoked works for me, but not intentionally. I have things I never run out of because when I need them is when I cannot find them.

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Guest AnnaLisa Michalski

Yeah, I thought of the pickle jar/time mgmt theory, too.

 

You got me curious, and I started looking, too. Will any of these help?

 

On perceived value as a component of pricing: http://www.entrepreneurs-journey.com/531/p...pricing-points/

Creating perceived value: http://www.thewritemarket.com/articles/ind...Perceived+Value

"Value is in the perception of the beholder": http://www.yellowhousehosting.com/resource...f-the-beholder/

On effective creation of value perception: http://www.crn.com/it-channel/18805313

 

This one is definitely NOT light reading but possibly worth a try depending on what you're looking for. Perceived value of luxury goods: http://www.amsreview.org/articles/wiedmann07-2007.pdf

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