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Marketing/Sales Letter

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I've been 'absent' for a while from this site, so I first want to say hello again!


I have a marketing question for a potential client of mine. They asked me to do a marketing letter, which I am thinking is the same as a sales letter. I have not written one before.


What I am looking for is advice/response on:


1. What are the key elements that YOU would include in a marketing/sales letter?

2. Length? [one page or longer]

3. Do you inlcude pictures?

4. Do you direct mail? Email?

5. How do you figure your rate for a letter?


If you can think of anything else I might need to know to write a marketing/sales letter, please share. Your time and advice/responses are greatly appreciated, as always!


Thank you!


Warmest regards,

Amy B. Emerick

Access Office Services

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Hi Amy,


Typically a sales letter is one page (4-5 paragraphs). It should have an opening hook that grabs the readers attention - this is usually the first sentence and never starts ... I am writing you today to ....


The opening paragraph must entice the person to keep reading so should answer the question "why do I care - what can you do for me".


The next 2-3 paragraphs give a clear indication of who you are and what you can do for them - describes the benefits.


The closing paragraph would state a plan of action ... what do you plan to do? Will you follow up with them, visit them, etc..


I can't say that it necessarily needs a picture, but it should be easy to read and pleasant to look at ... don't have really long paragraphs or the person will stop reading it.


I hope that information helps. Also, when I am writing marketing letters for clients it usually takes me an hour in total including editing time and I put in my quotations that I will do one edit/revision only. If your client will have you mail the letters and do follow up for them I would base that time on your hourly rate. I can usually do a mailing averaging about 100 letters per hour (including addressing the envelopes and stuffing the letters). For calling I can usually do 15-20 follow up calls per hour depending on how chatty people are.

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Well, it looks like you've already received some great advice.


I just wanted to say welcome back!

Patty Dost

Time Is Of The Es-Cents . . . Saving Your Business Time and Money ~~~ Virtually


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