Jump to content
Sign in to follow this  
RAtkerson

Can Direct Marketing work as my Niche?

Recommended Posts

Hi Ladies,

First, let me say that I am currently a lurker, and am looking to open my VA business the first of 2011. Right now, I am trying to learn all I can, develop a business plan, come up with a niche....you know, all that newbie stuff. I currently work full time at a mailhouse, so I have a very good understanding of direct mail marketing. Do you think I could turn this into my niche? For instance, I could offer:

  • Mail Piece Design
  • Database Management
  • Data Entry
  • List aquisition
  • Direct Mail Campaign Consultation
  • Direct Mailings of 2500 peices or less
  • Market Research
  • Etc..

 

Do you think this could work as a niche? Any suggestions or input are welcome. Thanks Ladies! I love this forum and all the awesome VA's who share their knowledge and opinion (even if it hurts!)

 

Thanks :thumbup:

Robin

Share this post


Link to post
Share on other sites

Guest

I think it's a great idea for a niche! If it's what you enjoy doing, are good at and are knowledgeable about, go for it!

 

As you get your new VA biz together, there are bound to be lots of changes in how you want to eventually do things, what niche(s) you want to entertain, etc. Who knows, this could be THE niche for you or one of many. Congrats on being able to see a niche so soon, that's awesome!

Share this post


Link to post
Share on other sites
I think it's a great idea for a niche! If it's what you enjoy doing, are good at and are knowledgeable about, go for it!

 

As you get your new VA biz together, there are bound to be lots of changes in how you want to eventually do things, what niche(s) you want to entertain, etc. Who knows, this could be THE niche for you or one of many. Congrats on being able to see a niche so soon, that's awesome!

 

 

Thanks Marie!!

Share this post


Link to post
Share on other sites

Direct marketing sounds like a great niche.

 

This may also be the perfect time because as more and more businesses expand online, there will always be some that want to get back to their roots and will remember that the "old school" ways worked for a darn good reason!

 

You may also want to try and find someone that doesn't mind phone work and set up a strategic partnership so you can mail out the pieces and then they can hire the other person to do follow-up calls on the direct mail and maybe they give you a referral fee for those clients.

 

Best of luck to you!!

Share this post


Link to post
Share on other sites
Direct marketing sounds like a great niche.

 

This may also be the perfect time because as more and more businesses expand online, there will always be some that want to get back to their roots and will remember that the "old school" ways worked for a darn good reason!

 

You may also want to try and find someone that doesn't mind phone work and set up a strategic partnership so you can mail out the pieces and then they can hire the other person to do follow-up calls on the direct mail and maybe they give you a referral fee for those clients.

 

Best of luck to you!!

 

 

I also thought about adding email campaigns, help with postal rules and regualtions, address standardization, NCOA, etc. I think this could really work. I also think I could offer my services to other VAs who are looking to do a direct mail campaign or email blast. I think I can offer my services much cheaper than a mailhouse, but not so cheap that I would not make a profit. Thanks ladies for your input. I'm up for any more ideas!! :thumbup:

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Want to Become a VA?
    Invest in The VAC!
    How Do YOU Startup A

    Virtual Assistant Organization Association
    Upgrade Your FREE Account & Receive Today...
    * Access to Our Bus JOB Board *
    * Group Coaching & Training*
    *Training Tracks*
    * Private Mastermind Area *
    * Business Templates *
    * Contracts & Forms*
    * Plus VAinsider Perks! *
    UPGRADE HERE


    Virtual Assistant Organization Association

    Virtual Assistant Organization Association







    HootSuite - Social Media Dashboard




×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.