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sgraff

Press Release

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Hi, I am going to be distributing a press release for my business- and a joint venture with another. I will be going with PR Web and do have a list of other free sites to look into. I have a question in regards to the newspapers. I have never seen an actual press release in the newspaper. Do they print the actual release? Also, who is it that I contact. Thanks for you help!

 

Sue Graff

At Your Call

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Hi, I am going to be distributing a press release for my business- and a joint venture with another. I will be going with PR Web and do have a list of other free sites to look into. I have a question in regards to the newspapers. I have never seen an actual press release in the newspaper. Do they print the actual release? Also, who is it that I contact. Thanks for you help!

 

Sue Graff

At Your Call

 

Sue:

 

Media releases are submitted to the editor of a section of the publication that would be appropriate to cover your story (ie. the business section or living). The editors get inundated with releases daily and may or may not cover the story. If it is picked up they may use your words verbatim, edit your copy, write a fresh story or incorporate your story into another relevant piece. These days newspapers are struggling, and short staffed, in many regions. Your media release will probably not get picked up unless you can create a unique angle or tap into other hot topics and issues that the readership would be interested in. You can try this route but don't expect too much, and if used it may not be immediate.

 

Hope that helps,

 

Janet Patten

(new member with a business in creation mode - will be focusing on graphic design, PR and marketing)

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