Jump to content
Guest TerriB

Target Market

Recommended Posts

Guest TerriB

I realize this may be a stupid question, but how does one go about determining just who their target market is? :unsure:

 

Thanks,

 

Terri

Share this post


Link to post
Share on other sites

It's not a stupid question. First of all, the only stupid question is the one you don't ask. :) Second, this is something that a lot of new VAs struggle with at first, myself included. I didn't determine my target market until about 2 months after I had launched my VA business. What makes you unique? If you're a specialist of some kind (web design, seo, internet marketing, bookkeeping), what industries require those services? If you're a generalist, is there any industry that you're really intrigued by and would love to work with? Do you have any experience in a market that might make you more desirable there (Real Estate, etc.)?

 

For me, basically, it boils down to who do you want to work with? If you don't have a lot of experience in a certain industry, figure out what qualities exemplify your ideal client. Write it down. For example, here's mine:

 

My ideal client is a female aged 25-45. Her friends describe her as creative and fun. She is technologically savvy and most likely a Mac user. She is very visually oriented and prefers creative tasks. Her business is located on the west coast of the U.S., ideally California. She has been in business for 2-5 years and has 5 employees or less. Her target market is engaged couples or the bulk of her annual revenue comes from wedding-related products and services. Her brand can be described as modern, fun, or trendy.

 

Keep in mind that mine has been written to take into account my target market, which is wedding professionals, but just fill in the details that you can. Give your ideal client a name and a back story. Make him/her a real person. Then think about what industries that person is likely to work/own a business in. What services can you offer that industry?

 

There is no right answer, but if you focus on your ideal client, things tend to crystallize. My mistake was not doing that sooner and trying to market to everyone. It's much more difficult to market to everyone than to a well-defined niche.

Share this post


Link to post
Share on other sites

Terri

 

I will have to agree with Amanda.

 

When I created my VA business, I focused on what I wanted to do first. Then I focused on the types of businesses that I wanted to work with. My target market is small and micro-business owners (small = less than 20 employees / micro = less than 5). My niche is creating the paperwork (drafting bids, estimates, proposals, etc.) that business owners are doing themselves along with keeping these owners abreast of changes in their industry. Granted there may be other areas of administrative work that I will do, but it is limited.

 

If you think that you can do everything, create a list of what you enjoy doing the most. What do you enjoy the least. Do your research, determine if there is a need that you can supply. Remember this though --You cannot market to everyone. So you will need to at least focus on your target market and what their needs are.

 

Best wishes.

Share this post


Link to post
Share on other sites
Guest

Thank you for the advise ladies. That helps!

 

Terri

 

Hey Terri,

 

Your target market also depends on what services you plan to offer. You can start by thinking about the services you will offer (those that you LOVE to do every day, and are an EXPERT at!), and then think about the people who could use those services. Think about where they are, how the communicate, if they can afford to pay you, if they will be able to grow with you as your business grows, and if they already understand the virtual work relationship. There are many other questions you can ask yourself, but you should narrow the questions down as far as you possibly can and your marketing message will be much more targeted toward the right people.

 

Tracey

Share this post


Link to post
Share on other sites
Guest TerriB

Tracy,

 

Thanks for the advice. Detailed information really helps alot!

 

Terri

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Want to Become a VA?
    Invest in The VAC!
    How Do YOU Startup A

    Virtual Assistant Organization Association
    Upgrade Your FREE Account & Receive Today...
    * Access to Our Bus JOB Board *
    * Group Coaching & Training*
    *Training Tracks*
    * Private Mastermind Area *
    * Business Templates *
    * Contracts & Forms*
    * Plus VAinsider Perks! *
    UPGRADE HERE


    Virtual Assistant Organization Association

    Virtual Assistant Organization Association







    HootSuite - Social Media Dashboard




×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.