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Pricing for new services

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I was just recruited by my previous employer to develop some marketing materials (brouchures and fliers in English and Spanish, and a monthly newsletter). This service was not something that I had imagined doing and don't know how I would gauge pricing. If anybody can point me in the right direction I would greatly appreciate it.


Tracy Aguero

Office Ditto, LLC

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The best way to price is to charge by the hour. Explain to this client that these types of projects (because of many different directions and changes) can only be priced by the hour. That your guestimate to develop his marketing materials would be anywhere from X-XX hours (give yourself lots of extra here) and then do the same with a newsletter. As for the newsletter, you'll need to find out if you need to find the content, edit the content, html or PDF format, do they need it also posted on website, broadcasted to a database (do they have a database yet), etc.


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