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Tawnya Sutherland

Virtual Assistant Weekender Report - Feb. 26th

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Here's your Weekender Report to keep you "IN THE KNOW" with informative and entertaining resources for your virtual business success this coming week!


In This Issue:


*** A Note From Tawnya

*** Virtual News You Can Use NOW!

*** VAinsiders Club MotiVAtor

*** Webinar Schedule - Mark Your Calendar!

*** Who’s talking about what at the Forum...

*** YOUR Weekender Freebie

*** About Tawnya Sutherland, The VA Market Leader



A Note From Tawnya



I was talking my business accountability partner this week about article writing and whether or not it gives our business results anymore? And, our obvious traffic volumes from our own articles clearly shows that YES, article marketing is a valuable marketing strategy all should be strategically utilizing! Writing articles can sometimes be a real struggle. Not to mention, trying to write articles that get results.


Here are a few tips to help you through the struggle while also boosting your writing confidence, website traffic and bottom line.


#1 Ask a question. The easiest, and also most valuable and therefore popular, type of content to write is a “how to” article. However, how to articles can get quite complicated. For example, if you’re trying to write an article on how to market your website or getting into the social media realm, that could easily be a book and narrowing it down to 500-ish words can be tricky.


So here’s the key, ask a question. Brainstorm one question or a series of questions people might ask on your topic. If, for example, you’re in the marketing industry then one question might be, "How do I get into Google?" Or "How does one optimize their blog post for high rankings?" Once you have your question, and quite likely your headline, then all you have to do is answer it with at least three points.


Voila! Add a nice introduction and a conclusion and you have a useful article that was easy to write. In fact, once you become accustomed to this process, and if you really know your industry, you can write an article that gets results in about ten minutes.


#2 Reference a current headline, controversy or trend in the industry. This is a great way to capitalize on a popular topic and thus drive traffic to your website. Additionally, it enables you to give your two cents on the topic. When you reference content written by an expert in your industry, it adds credibility to you and your business because it demonstrates that you’re on top of the trends in your industry.


#3 Answer a question you commonly receive from customers, prospects, associates, friends and family. This is an easy one because you know if you’ve been asked it before, perhaps several times, then the question is on the minds of others. Start your article by restating the question and then answer it. It’s often very easy to write these articles because you’ve already answered the question at least once. If you write conversationally, the words will flow quickly onto the page. This type of article gets results as well because it helps people find answers and information to questions they have.


#4 Lists. Finally, it must be said. Everyone loves lists. They’re particularly useful online when our attention span is perhaps a bit shorter than normal and we can quickly and easily scan the article for the useful information. Lists are also saved, printed, emailed and referenced so they’re great for generating repeat traffic. What kind of lists should you make? You can make a list of mistakes to avoid, products to try, websites to visit and so on. The opportunity for list making is virtually endless and they’re super easy to write.


Writing an article that gets results can be quick and easy. The next time you’re in a crunch, try the answer a question approach or the list. You’ll be surprised how easy they are to write and how much your website visitors appreciate them.


***CHECK OUT OUR SPONSOR this week to learn even more about submitting and further marketing your articles online at:



Wishing you virtual $UCCESS in 2012,

Tawnya Sutherland




Virtual News You Can Use NOW!



1) WANT TO BE AN EXPERT IN YOUR VA NICHE? What are you waiting for? We still are accepting applications until the end of February for speakers who are in the Virtual Assistant industry for our Spring http://www.VAvirtuosos.com (VAVS5) series held March 26-30th. No speaking experience necessary, just a desire to share what has helped you in your VA business to others in our industry.


Don’t be scared, it’s fun and everyone is there not to hear a perfected speech but to hear what you know about being a Virtual Assistant that they don’t. If you’ve got something to tell/teach your business VA colleagues to help with their VA business success, why not step up to the podium and share with us?


If you’ve ever been thinking about speaking as a side line income this is a great way to test the waters behind a computer screen via a webinar scenario. Or maybe you just want to share your knowledge of your VA business success with other VAs to make you feel all gooey good inside ;) It always feels wonderful to give. Or, you know something us other VAs don’t know and you’d love to tell us about it! For whatever your reason, I hope you take this opportunity to strut your stuff and speak to your business colleagues on a subject we all love, virtual assistance.


Please apply here: http://vavirtuosos.com/speaker-calendar/virtual-assistant-speakers/



2) NEWSFLASH: You CAN Design Website Graphics For Free With Zero Experience and No Artistic Abilities!


Learn how to easily make marketing graphics not just for your business but for your clients too. This is a perfect course for helping you create headers, ads and social media backgrounds that normally cost hundreds of dollars to get done. It's only $97


PLUS I have a coupon code for $27 off for you too, how sweet is that?


This Graphics Design course by our VAnetworking forum member Angela Wills, starts March. 5th and you can sign up here:



Use coupon code to save an additional $27: MOJO



3) Would like to get your message out in front of the Virtual Assistant industry? Look no further than the raved about VAvirtuosos Seminars. With 20 educational webinars for only $19 you'll receive the traffic you need to get the word out about your products and services to Virtual Assistants worldwide. The webinar rooms every Virtual Assistant can’t wait to attend and learn at. This is our 5th season and our members keep coming back for more!


GET ON BOARD EARLY for the best exposure as VAs from across the globe start signing up to attend.


Learn more here on how to become a sponsor starting as low as $47:






VAinsiders Club MotiVAtor



Every mistake is a lesson waiting to be learned. If you don’t take the time to look at your mistakes and figure out how you can avoid that situation from happening again, you will be doomed to repeat the mistake over and over. It takes a “big” person to admit when they are wrong, but by making this admission, you will find that others will begin to trust you even more than they already have; especially when you put steps in place to avoid making the same mistake twice!!


Receive more motiVAtional moments plus business strategies by Becoming a VAinsider Club member today!


Your VAinsider Club membership starts at only $7/mth. Not much to pay nowadays to help your business get the upper hand in the virtual service world. What are you waiting for?


JOIN TODAY at http://www.VAinsiders.com




Webinar Schedule - Mark Your Calendar!



TOPIC: VAjot Socials every Thursday for #VAjot Socials at 4pm PST.


REGISTER HERE: http://www.VAnetworking.com/seminars'>http://www.VAnetworking.com/seminars to be put on list for future webinars and to get password. If you are already registered, no need to register again as password is: EDUCATE


It’s a social networking webinar to JOT down everything on our minds, from introducing new members to discussing positive flows within our businesses. We guarantee it will be a fun and informative social night for all to hang with their peers in the VA industry! All Virtual Assistants (or wanna-bees?) welcomed and please bring your URL with you to promote to us.


Stay up to date with times of all our educational business webinars by adding our schedule to your Google calendar now at:




PS: We are currently scouting for speakers for our 3PM PST slot. If you have something you'd like to share and educate our network of Virtual Assistants with, please submit your topic to us at http://www.VAsupportdesk.com




Who’s talking about what at the Forum...



If you haven't joined our FREE Virtual Assistant Networking Forum http://www.VirtualAssistantForum.com you are sorely missing out on a huge resource for your business. With over 15,000 registered members and over 134,000 topics and posts, you'll find the answers to every question imaginable about virtual assistance. And if you don't find the answer, then just post your question and within minutes someone will kindly help you out.


Our Motto: No question is ever stupid, stupidity comes from not asking when you have the opportunity (VAnetworking.com) to do so.




Subcontractor's Rates



Search Engines Results Page curious...



Technical aspects of providing bookkeeping services





YOUR Weekender Freebie



The ABC's of Web Graphic Profits & 25 Low-Cost or No-Cost Graphics Resources


Your clients will LOVE you for the new graphics information you'll learn in this free video and resources sheet you can download instantly. This freebie focuses on using Gimp, a graphics software program that is ALSO free. Angela Wills has been a partner here at VANetworking for many years now and she's got a reputation for over-delivering. Angela was also a virtual assistant herself before she starting teaching marketing courses so she can relate and understands the virtual assistant industry!


Grab your free video and resource PDF right here:





Until next week...


To Your Virtual Success,


Tawnya Sutherland, CIMBS

Founder of The Leading Virtual Assistant Networking Forum Since 2003







Ride the Inside Track to Virtual Success...

Become a VAinsider http://www.VAinsiders.com


Show Your Clients That You Care...

Send them a greeting card today for F.R.E.E. at:



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