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Tawnya Sutherland

Virtual Assistant Report - June 2nd

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Here's your Weekender Report to keep you "IN THE KNOW" with informative and entertaining resources for your virtual business success this coming week!



A Note From Tawnya



How do you keep your newsletter fresh and interesting? This is a problem a lot of Virtual Assistants struggle with. There is less reason to go to the trouble of building a mailing list if you have an uninspiring newsletter.


Most people will not buy from you until you’ve contacted them five to seven times. This is why having an interesting newsletter is so critical. Here are three strategies to keep your newsletter fresh and exciting:


#1) Talk about current news events. Tying your service or product into what’s going on in the world is a great way to generate interest. It’s amazing how many news items can be related to what you are selling.


You want to talk about stories that have relevance to your business. Make sure it’s something your prospects would have an interest in. This is why general news items and niche specific stories work the best.


For instance, if you are selling your VA services, talk about online business-specific news that could affect or be helpful to your readers success. These are the topics you know the vast majority of your niche is going to be interested in. Ideas are the new iPhone4S, Facebook going public or a new online business application like Hootsuite that could help them save hours of time with their social networking.


This is a strategy a lot of top marketers use to give their newsletter personality. If your marketing is nothing more than one sales pitch after another, you aren’t going to make money.


#2) Talk about your life. Stories are another great way to generate interest in your services or products. It doesn’t have to be something earth shattering either.


When you become a good story teller, you can make even routine everyday events sound interesting. It might take some practice, but you will get the hang of it. This is another excellent strategy for keeping your newsletter fresh and exciting.


For example, you may talk about how you balance working from home with family life demands.


#3) Offer surveys. Every now and then, you might want to send out a survey to keep your customers interacting. Ask them what their biggest challenges are within the niche, or something similar. This will not only spike interest, but also give you feedback for future services or products you could provide them.


Of course, you can’t use the above strategies with every single email. Every now and then, you have to make an offer for your services or products.


However, the majority of your emails should not be a blatant marketing pitch. The strategies listed are great ways for building up your prospects’ trust while establishing yourself as an expert.


Remember, people don’t buy from businesses. They buy from people. Therefore, having personality in your marking is extremely important. This is often what separates the good from the great.


Keeping a newsletter fresh might take some effort at first, but it will be well worth it. Many Virtual Assistants don’t take the time to develop a personality, but if you do you will reap the rewards.



Virtual News You Can Use NOW!



1) Don't forget to register for our complimentary webinar this Thursday with Angela Wills on "How Become a Web Graphics VA Specialist". You won't want to miss it!


As a Virtual Assistant have you ever encountered any client scenarios like…


** Your clients ended up with a busted project budget and graphics they hate?

** They were in BAD NEED of good advertising graphics with no idea where to turn?…

** You had a client with a website header in need of some quick, easy updates and they don’t know who to hire to get it done fast…

** Your client is onto the Pinterest social media rage and wants some simple yet very effective (and highly popular) ‘quotes’ graphics…

** Not to mention the social media backgrounds, timeline covers and other lucrative projects your clients really WANT help with!


If you have any desire to add a skill in very high-demand to you VA services then you really are in the right place at the right time. I’m so excited to share with you details on how to attend this FR-EE webinar on how you can become a Web Graphics VA Specialist and WOW your clients with the great work you do for them taught by the graphics mojo herself, Angela Wills.





We only have 100 seats so don't dilly dally, make sure you register right now for this FR-EE webinar.



2) We have a new Virtual Assistant Training offer at VA Coupon Deals that you'll want to check out this month.





3) My dear marketing friend Lynn Terry, who I visited with last month in Tennessee, is celebrating her birthday this coming week (on the 7th). If you aren't following Lynn yet, you should be if you want to receive Internet marketing ideas, tips and reviews to help you succeed in your online business.


Lynn has a special offer the entire week of her birthday for her readers which I highly recommend you check out. You can read all about it here:






VAinsiders Club MotiVAtor



Procrastinating is one of the biggest roadblocks in your quest for success. When a task is unmanageable or undesirable, it is best to just dig in and get it done; even if that means tackling it in smaller chunks of time until the task is done. It is amazing how great you will feel when you can finally check that item off your to do list. By leaving a task undone it remains constantly in the back of your mind cluttering your thoughts and not allowing you to be able to concentrate on being productive.


Receive more motiVAtional moments plus business strategies by Becoming a VAinsider Club member today!


Your VAinsider Club membership starts at only $7/mth. Not much to pay nowadays to help your business get the upper hand in the virtual service world. What are you waiting for?


JOIN TODAY at http://www.VAinsiders.com




Webinar Schedule - Mark Your Calendar!





DATE: Thursday, June 7th, 2012 at 3PM PDT


TOPIC: You Don’t Need to be an Artistor Spend Years Studying to be a Web Graphics VA Specialist


If you have any desire to add a skill in very high-demand to your VA services then you really are in the right place at the right time. I’m so excited to share with you how you can become a Web Graphics VA Specialist and WOW your clients with the great work you do for them taught by the graphics mojo lady herself, Angela Wills.


REGISTER HERE: http://www.VAnetworking.com/seminars'>http://www.VAnetworking.com/seminars






DATE: Tuesday, May 29th, 2012 at 3PM PDT

LEVEL: All Levels


Topic: VA Strategy Group Coaching Session


This is our monthly VA Strategy Group Coaching Session held the 1st Tuesday of every month for our VAinsider Club members. Be held accountable and motiVAted to think at a deeper level with your business strategies to find solid results for the success of your service business. It’s also a social networking evening to JOT down everything on our minds, from introducing new VAinsider Club members to discussing positive flows within our businesses. We guarantee it will be a fun and informative social night for all to hang with their peers in the VA industry!


Learn more about upcoming VAinsider Club webinars at:





Who’s talking about what at the Forum...



If you haven't joined our FREE Virtual Assistant Networking Forum http://www.VirtualAssistantForum.com you are sorely missing out on a huge resource for your business. With over 15,000 registered members and over 134,000 topics and posts, you'll find the answers to every question imaginable about virtual assistance. And if you don't find the answer, then just post your question and within minutes someone will kindly help you out.


Our Motto: No question is ever stupid, stupidity comes from not asking when you have the opportunity (VAnetworking.com) to do so.




Benefits of a Virtual Assistant



Getting Prospective Clients to Understand a Multi-VA Company



Client Q & A's





YOUR Weekender Freebie



Want to Make some extra moola in your service business with affiliate marketing? Then watch this FR-EE video:




Learn how to add another revenue stream to your service business that can lead into more passive income by offering other people’s stuff for sale online. The magical part about affiliate marketing is that you don’t have to spend time and effort to create products on your website to sell. Affiliate marketing can help you make more money online besides just selling your services. You can be set up and ready to go within a few days and there is no need to spend any time creating your own products or purchasing inventory.


You’ll learn:


**What is Affiliate Marketing?

**How to choose the right affiliate programs for your VA business

**Strategic ways to earn affiliate moola

**Why Every Affiliate Marketer Needs a List

**Mistakes to avoid in Affiliate Marketing


FR-EEBIE: The VAaffiliate Marketing Guide includes 13 surefire ways to help you generate an income with your Virtual Assistant website. The great thing is you can apply these tips to all the affiliate programs you are involved with.


Download it here: http://www.VAaffiliates.com/VAaffiliatesGuide.pdf


To Your Virtual ,


Tawnya Sutherland, CIMBS

Founder of The Leading Virtual Assistant Networking Forum Since 2003


Get your first month for $7 using coupon code: TRYFOR7

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