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Tawnya Sutherland

The Virtual Assistant Report - August 10th

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View The Virtual Assistant Report online at:



Hi VA Forum Members,


Here's your VA Report to keep you "IN THE KNOW" with informative and entertaining resources for your virtual business success this coming week!



A Note From Tawnya



"Does it pay off to outsource your SEO?"


I own an Internet Marketing company and get asked all this question all the time.


Search engine optimization is a must for a business to grow online. Regardless of your business model, the more website visitors you have, the more conversions you’ll have. Thus, SEO is essential to grow your bottom line. However, it can be a time-consuming process and if you don’t know SEO from your elbow, then there’s a bit of learning to do. So should you outsource your SEO? Does it make smart business sense?


Before you can decide whether to outsource your SEO tasks, it’s important to know what most SEO companies do. Most search engine optimization companies, whether they’re a one-person show or have several employees, offer the following services:


1. Website audit. The first thing most SEO companies will do is analyze your site as it stands today. Is it being indexed? What is working and what isn’t?


2. Keyword research. The next step many companies will take is to conduct keyword research. That means researching the keywords your customers are using to find you.


3. Recommendations. The third step is typically for a SEO company to provide you with a strategy. They may include setting up a backlink strategy or something like getting your website into Google's local search for indexing as part of the services they provide, or they may not. They will most definitely have outlined a content and link building strategy for you. What happens next is where firms begin to differ.


They’ll almost always provide HTML coding services to tweak your site optimally for the search engines. Then they’ll either provide all of the services to you, including content writing, or they may simply offer to make sure the links are properly inserted and you’ll have someone else write the content. They may tell you how they suggest you build incoming links, or they may offer to handle the process for you. They may also offer tracking and maintenance to ensure the SEO efforts are working.


So one of the ways to evaluate if a service is worth hiring is to compare the services they offer with your needs. Here are a few other factors to compare them by:


* Their reputation in the industry. It’s important to make sure the SEO company has a good reputation, not only for knowing what they’re doing and getting results but also for using legitimate and respected techniques.


* The policies and procedures. When and how will they communicate with you? How long will the processes take? How often do they evaluate their results? These are just some of the questions to consider when evaluating a potential provider.


* Finally, what does it cost to hire them? Remember, you get what you pay for so hiring a dollar store SEO expert will likely not get you the results you’re looking for. The most expensive SEO jobs - costing up to $10,000 to $20,000 a month – are only required if you have hundreds of product pages. Many experts charge by the page and prices average around $100/page but can certainly be higher or lower.


Analyzing ROI


One of the questions you’ll want to ask yourself before outsourcing your SEO is how much it’s worth to you. In this calculation, you’ll want to consider your hourly value. If it takes you four hours to accomplish what an SEO expert can accomplish in an hour and you’re losing $50/hour trying to code your site when it would have cost you $100 to use an SEO expert, then yes - it might be worthwhile to outsource this task.


That being said, SEO is something you can most certainly accomplish yourself. If you do a bit of research and are willing to experiment with the results then it can be quite satisfying, and profitable, to watch your website grow in the page rankings. Here's a few DIY resources I can recommend:





The Search Engine Marketing Kit: How-To Binder + CD by Dan Thies



Search Engine College



SEO Copywriting Course



So, does it pay to outsource your SEO? It depends on where you value your time and money and the SEO expert you hire.


If you are looking for a SEO company, consider hiring Ian Scott who moderates our Internet Marketing Forum area. He knows his stuff as you'll see from his posts at the forum. Visit his business site at http://www.pairowoodies.com




Virtual News You Can Use NOW!



1) We are still looking for last minute sponsors for our VAvirtuosos.com Online Webinar Series that runs September 24-28th. This is the online conference every Virtual Assistant (VA) can’t wait to attend and learn via their business colleagues. And at such an affordable rate of only $19 for 20 webinars, VAs keep coming back for more each and every VAVS! We have 150+ attendees each series.


Get your word out to the Virtual Assistant industry and become a sponsor today. The sooner you get on board, the higher exposure you’ll receive even before the event starts.


You can read all the sponsor benefits starting at $97 here:





2) Want to Get YOUR Virtual Assistant Service Business Up and Running By September 1st, 2012?


This globally proven, acclaimed business service start-up system with detailed instruction by The VA Expert, Tawnya Sutherland, is designed specifically to get your Virtual Assistant business up and running easily, quickly, without the stress of doing it from scratch in just 30 days. Tawnya has helped over 600 entrepreneurs successfully get their service business up and running already!


If you’ve been wanting to get your VA business up and running easily and quickly, then this virtual business start-up system is just for you.


Check out the $400 discount at VA Coupon Deals to get your virtual service business rolling sooner than later.





3) As a Virtual Assistant, can you prove you have the skills listed on your resume or website? If a potential client asked, could you produce work samples on demand to visually illustrate your career experience? Do you have a tool or system in place to capture your career bests?


If you hesitated or answered NO to any of these questions…then you NEED a professional portfolio!


A professional portfolio isn't just a "nice thing to have". If you want to advance your career, prove you're worth what you say you're worth, and demonstrate in concrete terms the value you add, then a professional portfolio is a REQUIRED element of your career toolbox. Period.

Fortunately, my friend Julie Perrine, the Admin Mentor, has the perfect solution for you.


I'm excited to announce that she is hosting a special 3-part virtual training class that will help administrative professionals just like you get your professional portfolio created and ready to use immediately. Check it out here:






VAinsiders Club MotiVAtor



How do you want to be remembered? What mark are you hoping to make on this world? When you can answer this you will know where your true priorities lie. Many of us get so caught up in now that we forget about the future and our dreams, goals and hopes. There is so much more to life than today, however it is equally as important to enjoy each day and live it to the fullest. When you are happy and fulfilled it will be easy to bring that happiness and fulfillment to your business and soon success will follow.


Receive more motiVAtional moments plus business strategies by Becoming a VAinsider Club member today!


Your VAinsider Club membership starts at only $7/mth. Not much to pay nowadays to help your business get the upper hand in the virtual service world. What are you waiting for?


Grab a FR-EE One Month Trial:





Webinar Schedule - Mark Your Calendar!




There will be no webinar this week as I am testing a new webinar platform out called Adobe Connect. I've not been overly happy with GoToWebinar as it does not allow our attendees to chat and chat is networking which we are all about. I'll let you know how my testing goes but I'm almost 90% sure we'll be switching over to Adobe Connect for future VA Training & VAjot Social webinars.


View upcoming webinars: http://www.vanetworking.com/seminars/






DATE: Tuesday, August 14th, 2012 at 1PM PDT

LEVEL: Get Clients & Supercharge Only

SERIES: Get Clients Series

TOPIC: Writing Articles to Help You Find New Clients


Re-purposing material from your blog, your business materials and information you provide to both existing and potential clients can be a great first step in article writing for your business. You’ll be taught how to take information you have already prepared and repurpose it into an effective article. Tawnya will also provide you with some article submission sites that have proven to be effective in her business. Finally Tawnya will provide you with some tools for ensuring your articles are being found and used.


Login: http://vainsiders.com/proactive-vas/




Who’s talking about what at the Forum...



If you haven't joined our FREE Virtual Assistant Networking Forum http://www.VirtualAssistantForum.com you are sorely missing out on a huge resource for your business. With over 15,000 registered members and over 136,000 topics and posts, you'll find the answers to every question imaginable about virtual assistance. And if you don't find the answer, then just post your question and within minutes someone will kindly help you out.


Our Motto: No question is ever stupid, stupidity comes from not asking when you have the opportunity (VAnetworking.com) to do so.




**You must be logged into the forum to view these else you will receive a message saying "Sorry, we couldn't find that! Maybe you need to login first" Membership is FR-EE so signup and learn from each other :)


What have been the greatest challenges of owning your own business?



Showing Rates on Your Website



Why do you tweet?




** Follow our hashtag on Twitter for new topics daily at our forum #VAforum




Smart Ways to Market Your Virtual Assistant Skills Online



5 No-Cost Ways to Get Clients for Your Virtual Assistant Business






Don't forget to be seen by getting "IN THE FACE" of your target market >>> Potential clients and VAs looking to outsource! Comment today at "The VA Blog"






YOUR Weekender Freebie



It’s not enough to just have tons of ideas what to blog about. That’ll be like sailing out to sea not knowing where you’re going or being prepared for devastating storms out in the open water. With just a little bit of planning, you’ll fare better than an unprepared blogger.


Jump start your content for 2012 so you can put your blog on auto-pilot and quit stressing over a dead blog. Download Lynette's FR-EE Blogging Calendar now and get planning.





To Your Virtual $uccess,


Tawnya Sutherland, CIMBS

Founder of The Leading Virtual Assistant Networking Forum Since 2003




Get your first month for $7 using coupon code: TRYFOR7

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