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Tawnya Sutherland

The Virtual Assistant Report - October 12th

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View The Virtual Assistant Report online at:



Here's your VA Report to keep you "IN THE KNOW" with informative and entertaining resources for your virtual service business success this coming week!



A Note From Tawnya



Marketing Essentials to Gain Maximum Benefit


You know the importance of marketing your business. You may even have written a marketing plan and are now implementing it. But is simply marketing your business going to bring you the results you need? Do you have a way to measure the success of your marketing? If your marketing isn't successful, do you know how to find out where you went wrong?


These questions are some of the important reasons why you need a properly set-up marketing strategy plan. A marketing strategy plan will help you gain maximum benefit from your marketing. It goes a step beyond a marketing plan.


A marketing plan describes the activities you are going to do to promote your product or service. A marketing strategy plan establishes the basis for your marketing and provides the goals for all your marketing activities. It gives you a tool you can use to define your market, position yourself, and increase your sales.


Here are some of the things a well thought-out marketing strategy will tell you. This information will help you gain maximum results from all of your marketing efforts.


1. Describe your business and your objectives. This is where you will write down what your business does and what product or service it provides. You will also consider what the goal of your business is. When you have established your goals, you will be able to choose marketing activities to help you reach those objectives.


2. Describe your products or services. This describes what you do and how you provide your product or service. It is important to understand exactly what service your business provides so you can tell others about it effectively. This may seem obvious, but many business owners can't describe exactly what it is they do. Including this in your marketing strategy plan will ensure that you understand what you do and why it's important, and can relay that information to others.


3. Profile your target market. Who are you providing your product or service for? This will tell you who you should be marketing to. Research your market to find out what appeals to them about your product. This will help you market it to them effectively. Learn everything you can about your market so you can speak their language and make sure your marketing is appropriate.


4. Know your business's role in relation to your competition. This will help you understand your unique position in the marketplace. Find out how you're different than your competitors, whether it be stronger or weaker. You can use this in your marketing to make yourself stand out from the competition.


Your marketing strategy plan will provide the goals for all your marketing activities and help you reach them. It will also simplify your marketing because you have done your research ahead of time. For these reasons, a marketing strategy plan helps ensure that you gain maximum benefit from your marketing.


Under the freebies section this week I'm giving a marketing plan template to get you started on working on your marketing plan.



Virtual News You Can Use NOW!



1) With the holiday season right around the corner learn how YOU can send out 10 professional, personalized, glossy greeting cards for under $10 (plus postage) right from the convenience of your home/office computer, iPad or iPhone! You can't even jump in the car, head to Walmart and buy greeting cards that cheap by the time you add in the cost of gas, your time and a minimum of $3-4 per card. Not to mention, these cards you can personalize with your own logo!


If you follow the link below, you can even have a FR-EE Trial and send one card at no cost to show someone you care.


What are you waiting for? Send a greeting card today to your client to say thanks :)





2) Do you want to stay in business online making money without the interruptions? If you said YES then computer upkeep is a necessity for your business.


You go to your doctor regularly for checkups don’t you? Well our business computers require upkeep as well!


Every computer needs maintenance on a regular basis in order to keep it working the way you want it to with minimum “down time”.


Most of us don’t do it for all sorts of reasons. Like we didn’t know we how to maintain our computer, we procrastinate just waiting for our computer to fail or we just don’t have the time to keep our computers running smoothly without “crashes” that could affect our business sales.


Because of that, we've come up with a NEW program for Virtual Assistants and businesses everywhere to have their computers remotely serviced and kept up to date no matter where you live.


Learn more about our VA Computer Upkeep Plans by clicking here:




3) Our RAFFLE CONTEST CLOSES October 31st. Have you entered yet to WIn a VAinsider Club Membership?


Find out how you can get 75+ entries today with more entries each day if you really want to win a VAinsiders.com Club Yearly Membership valued at $333.


Enter today: http://www.vanetworking.com/varesources/contest-win-vainsider-membership/



VAinsiders Club MotiVAtor



A successful VA is someone that not only knows how to listen, but also knows how to hear. When people speak many times it isn't what they are saying that is the most important, but rather what they aren't saying. Reading between the lines and being able to completely understand what someone has to say, even when they can't find the words, is a skill that every VA must learn. When you can understand every need of your client even before it is spoken and know just what they need even when they don't, that is when you will truly find the success with your clients that you are looking for.


Receive more motiVAtional moments plus business strategies by Becoming a VAinsider Club member today!


Your VAinsider Club membership starts at only $7/mth. Not much to pay nowadays to help your business get the upper hand in the virtual service world. What are you waiting for?


JOIN HERE: http://www.VAinsiders.com



Webinar VA Training Schedule - Mark Your Calendar!



DATE: Thursday, October 18th, 2012 at 1PM PDT


COST: Free to attend!


SPEAKER: Lynette Chandler


TOPIC: Construct a Solid Affiliate System For Your Client


While a majority of a good affiliate program stems from solid management, it can also be hindered by bad technology and its setup.


Join us as we go through elements of a good affiliate system, where to find them and how to pull it all together.


WEBINAR ROOM URL: http://vanetworking.adobeconnect.com/vatraining

(Just enter as a Guest using your Full Name)




NEXT VAinsider Club Webinar…


DATE: Tuesday, October 16th, 2012 at 1PM PDT

LEVEL: Supercharge Only

SERIES: Thriving Business Accountability Series

TOPIC: Production and Marketing Protocols


In the second of our “how tos” classes, we will be talking about production and marketing protocols. The production protocols are the step by step instructions you follow in getting your product completed. Even in service industries it is important to know step by step how we perform these services. Secondly we will look at how we market our business and what strategies we are and are not presently using. We will also provide you with the tools for preparing a marketing plan.


Learn more about upcoming VAinsider Club webinars by clicking here: http://www.VAinsiders.com



Who’s talking about what at the Forum...



If you haven't joined our FREE Virtual Assistant Networking Forum http://www.VirtualAssistantForum.com you are sorely missing out on a huge resource for your business. With over 15,000 registered members and over 136,000 topics and posts, you'll find the answers to every question imaginable about virtual assistance. And if you don't find the answer, then just post your question and within minutes someone will kindly help you out.


Our Motto: No question is ever stupid, stupidity comes from not asking when you have the opportunity (VAnetworking.com) to do so.




**You must be signed into the forum to view these else you will receive a message saying "Sorry, we couldn't find that! Maybe you need to login first" Membership is FR-EE so signup and learn from each other :)


What's in your website header?



Royalty FR-EE Background Music Resources



Have You Ever Used Fiverr?




** Follow our hashtag on Twitter for new topics daily at our forum #VAforum




Is Your Business Prepared For the Holiday Marketing Push?



Common Mistakes Working From Home in a Virtual Assistant’s Office





Don't forget to be seen by getting "IN THE FACE" of your target market >>> Potential clients and VAs looking to outsource! Comment today at "The VA Blog"






YOUR Weekender Freebie



Start the year out steps ahead of your competition by developing an online marketing plan for the New Year. As promised above here is your MSword template to develop your own Online Marketing Plan.


Download it here: http://www.vanetworking.com/downloads/InternetMarketingPlan.doc



To Your Virtual $uccess,


Tawnya Sutherland, CIMBS

Founder of The Leading Virtual Assistant Networking Forum Since 2003




Get your first month for $7 using coupon code: TRYFOR7

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