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I have, for a long time, wanted to start this VA business. I have experience in so many fields, it is hard for me to narrow down a niche, let alone choose a name. :)

 

To break it down even further, my previous experience as a Paralegal in is many areas of law as well. I'm also freelance writer, self-published author-poet, and have a lot of design/networking/managerial experience. Fortunate, yes. But now as I want to offer services as a VA, I'm having difficulty in choosing a target market and specializing.

 

Of course I prefer the creative, and am connected to many other writers, but law can be more lucrative as I have a few connections there as well.

Any tips to on how I can get this pinned down would be most appreciated.

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I completely feel your pain! I am a similar jane-of-all-trades and I'm having a hard time choosing a niche as well. I think I have finally decided that I'm just going to do something that I love and enjoy doing, even if that means getting a little more education or stepping outside my comfort zone. All my skills will eventually come into play I'm sure, and maybe they will for you, too!

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I never pinned down my niche until several years into my business. If this is an area stumping you, just "breathe" and let it go for now and be a "jackie-of-all-trades".

 

The important thing right now is to get paying clients so start marketing to get these. Over time your niche will become more visible to you as you get experience behind you and find out the things you love (and detest) doing ;)

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I am in the same boat ladies (as some of my earliest posts on this forum will show). Now that I am finally ready to start this venture full-time I greatly appreciate the reminder to just jump in and let the process unfold.

 

Tawnya – I can’t help but mention that there is a commercial on TV here that makes me think of you, “…(Her) ‘two-cents’ is worth thirty-seven-dollars and change…” LOL ;)

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Thanks Tawnya..

 

I woke up today incredibly inspired and fired up to get started. Reviewing materials today and spending time centering on the future of a new business. :)

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When I began my business, I decided to focus on the skills that I enjoyed doing (and not taking those that I disliked). I have experience in many industries, so I focused on the industry that I enjoyed working with. This helped me find my target market and niche.

 

While I do focus on my target market for clients, I have also accepted clients outside of this target market. So just because you have a target market and niche, doesn't mean that you just accept those clients.

 

I also restrict the type of services that I offer. I realize that I am not the "social media" guru, so I will leave that to others who are the "social media" gurus. My clients understand the focus of my business and appreciate it when I can offer them suggestions on who to contact and questions that should be asked. I am usually the first person they will ask since I may be familiar with what they are looking for and can recommend someone that could help them.

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I am in the same boat ladies (as some of my earliest posts on this forum will show). Now that I am finally ready to start this venture full-time I greatly appreciate the reminder to just jump in and let the process unfold.

 

Tawnya – I can’t help but mention that there is a commercial on TV here that makes me think of you, “…(Her) ‘two-cents’ is worth thirty-seven-dollars and change…” LOL ;)

 

LOL Natasha, I'll have to watch for that one ;)

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This is a great thread! I'm a newbie to the Virtual Assistant space as well and am also trying to figure out what services to offer. As a 30 year veteran legal/executive secretary, I feel that I'm more of a "generalist" rather than a "specialist." I'm great on Word, but not so great on Excel and Power Point. Great with travel arrangements and managing schedules/setting up meetings but don't necessarily want to answer someone's phones. I also have some Quickbooks experience, so I feel that I'm all over the map (so to speak). Also - there's a LOT of information out there to absorb, so I'm grateful to have found this site. I appreciate everyone's input! :)

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Thanks to all for your posts. At this point, I'm more of a generalist and was getting a little frustrated & felt I needed to settle on my niche (akin to declaring that major in college) to make the best progress in my business. Knowing it's okay and definitely more profitable to offer the services I have now. Then, get more education in the areas that appeal to me. The goal is to keep moving forward.... Right?

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