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Cathy Drappier

Using "Back to School" to Market Your Business

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I found this article on About.com: Small Business Canada and thought some of you might find this interesting. Even if we aren't selling products or services that are directly related to school, we can still use the timeframe to incorporate a marketing blitz! Check out the rest of the article here: http://sbinfocanada.about.com/od/marketing/a/Back-To-School-Marketing-Ideas.htm




Back to School Marketing Ideas

Marketing ideas for a back to school tie-in.

If your products or services have no obvious back to school tie-in, you can still create one. Stretch your brain and forge the back to school connection such as in these marketing ideas:

Whether selling services or product, a nutrition-related business might offer information on preparing healthy school lunches or even a workshop.

A business selling cleaning products might back to school market its products as great for cleaning dorm rooms and sell a special "studentpak" of products.

A watch repair business might run a "be on time for school" special.


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