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CASL and Contacting Prospects

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I'd love to hear some best practices around contacting prospects within the guidelines of the CASL (Canadian Anti Spam Legislation). How are VA's tracking their clients who opt out etc?





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Hi Laurie! I use a double opt-in system. People sign up and then have to click on a link sent to them via email to confirm. At the bottom of all of my emails I send out I also have my contact information and an easy link to unsubscribe if they want.


As for contacting prospects, I typically start engaging with them on my social networks. Every once in awhile I throw out a link on my social networks to give away informational products like checklists, ebooks, tip sheets, etc. to entice them to signup to my newsletters. If I'm intriguing enough in my posts I can sometimes get a prospect into a private message and then can go from there with my soft selling ;)


For people that do sign up and then opt out of my list, I just let them go and do not follow up. If they've asked to be removed or unsubscribed I believe it would be against CASL guidelines to contact them any further.


Does that answer your questions or did I not even come close? LOL

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Thanks Tawnya! That's exactly what I was looking for. The new legislation is pretty strict and I know that there has already been some fines levied so I want to make sure I'm on the right track. Good advice!





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