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What should be included in the essential contents of a newsletter?

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What should be included in the essential contents of a newsletter? What should I include in my content of a newsletter as an IT firm so that it can engage more and more customers?

Edited by morgankate
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Ask yourself this, if you were your audience what would you want to read? Here's some of my ideas and hopefully others will share with you too...


1. Helpful tips to make my business life online easier.


2. Occasionally sending me product reviews, resources for products useful to my business (use your affiliate links)


3. Articles on topics relevant to me ie) how to market my business, how to organize my desktop, etc.


4. Maybe a series or 5-30 day challenge to get your audience doing something together thereby they look forward to getting the next step/plan of action each day in their email.


5. Ask them questions and try to get them clicking reply and engaging with you. You have to literally tell them to click reply and ask me LOL


6. Share snippets of your new blog posts with them encouraging them to click through and read it all at your website.


7. Send them polls/questionnaires of what they want to see in your newsletter? ;)


8. Have guest speakers write articles for you too to bring in other expert advice.


Just a few ideas off the top of my head.

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