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markofapproval

A Surprising New Perspective on Pricing

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Hi everyone,

I'm currently going through another course. I've found a refreshing new perspective to pricing.

The mentor talks about shifting your mindset from what should I charge to how can I help people. But the next part of the equation really opened my eyes:

He said, if somebody dumped x amount of dollars into your bank, would could you offer them from the list of things they need help with.

So rather than choosing your services or packages, then sticking a price on them, he's flipped it to start with a figure. 

He also stated that, if the client cannot afford, this is where you start removing components as opposed to lowering price.

Really got me thinking ...

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Wow, Mark, that is so insightful. I had encountered a client who said that she could not afford a package so the budget that she I tailored the package to meet her deadline. I a sure that mindset does play a lot in how we perceive money.

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I've done something similar with clients in the past. I bluntly asked them, how much could you afford monthly for a Virtual Assistant? Once they gave me the amount I wrote up the best services I'd offer them that would help their business the most that month (give them the best bang for their buck).

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