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I would do some internet research and see what others are writing. Don't copy other's wording (people know who copy as they use Copyscape to find out so don't do that) but do learn from how others are writing their service descriptions. 

Keep your wording short and to the point. Be concise as online readers don't have time to waste reading long copy. State the benefit of a service (what's in it for them) like we take care of your bookkeeping tasks so you can work on making more product to sell (or whatever)

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