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A client of mine has had a traffic for quite some time but hasn't been adding content. A marketing strategist has started talking them into this along with doing client communication. He still seems to not understand without a call to action we probably still won't see much traffic. However, good thing is he's trying to get ahead of the game and knows we should be tracking something in analytics. Of course he asks what should a cloud service business be looking at on a monthly basis for web traffic. It could help them make more decisions about what they offer I'm sure. Good question I don't know the answer. I think it would be beneficial to look at location, mobile devices they find us on and also keywords but don't know how that feature works in analytics. So if you are an analytics expert can you please give me some basic understanding what could help my client gain the right information to make good decisions.
Hi all, One strategy I have with WordPress, revolving around security, is to install myself an analytics plugin (free) called "Slimstat" and a free security plugin once known as "Better WP Security" (I think it's changed names). If you set things up well, you can use slimstat to track the pages people visit and even their IP addresses. If you find some fishy behaviour going on such as constant hitting on potentially vulnerable plugin files (you may not even have these installed) or various hits on your login page, you can simply copy the IP; go back to your better wp security and blacklist the IP. Of course, those two plugins have many more features to explore. Very powerful! On a related note, is anybody using Slimstat? I am actually using it instead of Google Analytics.