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I often find that Virtual Assistants are starting their businesses from scratch, and usually with very limited capital for starting out. Anything that can help reduce expenses is a good thing! So...in that reasoning, I found this article about budget-friendly online marketing strategies. Check it out here: 5 Online Marketing Strategies for a Tight Budget Have a great week!! Cathy 5 Online Marketing Strategies for a Tight Budget Read more: http://www.entrepreneur.com/article/226146#ixzz2OZYoP4RF
I operate my cashflow tracking sheet on a fiscal year basis (jan-dec) based on a 2-week period in Excel. I used my Quickbooks data profit/loss numbers for the prior year when I first set it up to get an idea of my average expenses (splitting the annual totals into whatever size needed - monthly, quarterly, annual, etc.). I then went through my (then) current year contracts to fill in estimated income numbers and then ran a auto-calc row at the bottom of the spreadsheet showing me where my overages/shortfalls were (I incorporate the current bank balance into this calculation), which also told me when I needed to put extra focus into my marketing efforts to get more clients (I never STOP marketing, just sometimes need to 'push' a little harder). I update my spreadsheet every two weeks, based on my Quickbooks P&L (ex. 2-week period ends on Saturday, I update the cash flow sheet the following week for the prior period). I also add new contract estimates as the contracts are signed and any new regular expenses I incur as they are added. I have a 'fudge factor' of 2% unplanned expenses built into my sheet, as well, which is zero'd out when I update each 2-week period; any new ACTUAL expenses or income are added as new line items to the body of the sheet. This method has kept me on financial track very well for the last several years. Although it was time-consuming (but not complicated) to set up, it is not especially time-consuming to maintain and automatically feeds into a budget form I linked to it (the monthly, quarterly, and annual totals only) so I have ready access to numbers that keep me on track. Anyone else have something that works for them to 'keep on track?'