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Hi Fellow VAs: I am hoping for some clarification about how to build KLT (Know, Like & Trust) to get my target audience, coaches, speakers and authors, to buy my services. I hear the suggestion often that I should join groups they belong to and give free tips and over time they will get to KLT. However, if I am not a coach and not training to become a coach then how would I be able to join their groups? Aren't those groups specifically for coaches? If I join the group and they are discussing coaching topics then how would I be able to suggest free tips about the services I offer? Should I just start sharing information off-topic? What would the group owner think if I only join to share free tips to promote my services? I might be clashing with the main purpose of the group. I don't have any background experience in marketing so I am a bit confused about how to go about doing this! I am thinking it might be best to form my own group and then invite them to join it. What are your thoughts? Thanks for your help. Tamara