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A client of mine has had a traffic for quite some time but hasn't been adding content. A marketing strategist has started talking them into this along with doing client communication. He still seems to not understand without a call to action we probably still won't see much traffic. However, good thing is he's trying to get ahead of the game and knows we should be tracking something in analytics. Of course he asks what should a cloud service business be looking at on a monthly basis for web traffic. It could help them make more decisions about what they offer I'm sure. Good question I don't know the answer. I think it would be beneficial to look at location, mobile devices they find us on and also keywords but don't know how that feature works in analytics. So if you are an analytics expert can you please give me some basic understanding what could help my client gain the right information to make good decisions.