Events
Events happening today
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ALL
DAY
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
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TOPIC: The Client-Magnet: Nail Your Niche, Keep Clients Longer
SPEAKER: Adam Engberg
WHAT YOU'LL LEARN:
Most VAs aren’t underpaid—they’re under-positioned. In this practical and entertaining session, Adam Engberg shares how to define a niche that attracts better clients, boosts your rates, and reduces your workload.
You’ll learn how to:
Nail your niche using “barbell positioning” (secure core + safe experiments) Craft a Minimum Viable Offer that delivers quick wins Use retention rituals to keep clients long-term Avoid high-drama clients with the “Anti-ICP” method Leverage “Searchless SEO” so the right people find you organically If you’re ready to sharpen your positioning and become a magnet for high-quality clients, don’t miss this session.
AdamEngberg – Co-founder of Kirmada, the productivity software for VAs, Adam is a lifelong advocate for business technology innovation.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
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TOPIC: Don’t Take on More Clients—Monetize with Digital Products
SPEAKER: Amber Louise
WHAT YOU'LL LEARN:
If your client schedule is full but you’re still looking to grow your income, this session is for you. Join Amber Louise as she shares how Virtual Assistants can turn their skills into sellabledigital products that create ongoing revenue—without adding more to their plate.
In this session, you’ll learn how to:
Identify profitable digital product ideas based on your expertise Package templates, eBooks, mini-courses, and more Price and promote your offers effectively Set up simple systems to automate sales and delivery Avoid common missteps when launching your first product Perfect for VAs ready to diversify their income, work smarter, and build a more scalable business.
Amber Louise – Digital business consultant and VA mentor, she helps women confidently create, market, and sell digital products.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
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TOPIC: 1% VA: How to Attract Wealth, Stand Out, and Build an Empire
SPEAKER: Breanna Cain
WHATYOU'LL LEARN:
What separates the top 1% of Virtual Assistants from everyone else? It’s not just tactics—it’s identity, positioning, and scale. In this high-impact session, Breanna Cain walks you through the strategic and energetic blueprint for becoming the kind of VA dream clients seek out and stay loyal to.
You’ll learn how to:Activate Money Magnetism through wealth energetics and identity calibration Master Premium Positioning with marketing and messaging that command respect Build for longevity through Empire Building strategies that scale beyond trading time for dollars
If you’re ready to stop side-hustling and start building a sought-after VA business that leads with confidence and earns on your terms, this session is your roadmap.Breanna Cain – Founder of VA Leadership Academy and ICON & Lightning VA Agency, she helps women build profitable VA businesses and standout category-of-one brands.
VANA Calendar
05 November 2025 08 November 2025
TOPIC: How To Be A VA for Podcasters
SPEAKER: Dan R. Morris
WHAT YOU'LL LEARN:
With the podcasting industry booming, podcasters need more than just technical help—they need strategic support from Virtual Assistants who understand the unique demands of the medium. In this session, Dan R. Morris, full-time podcaster and founder of Podcaster’s Kit, reveals how VAs can support podcast clients in meaningful and profitable ways.
You’ll discover:
What podcasters actually need help with (beyond editing)
How to streamline their workflows and boost consistency
Opportunities to expand your VA services in a growing niche
Ways to make yourself indispensable to podcasting clients
Tips for finding and pitching podcast hosts who need yourhelp
If you’re curious about supporting podcasters—or ready to niche down—this session will help you explore how to get started and stand out.
Dan R. Morris – Founder of Podcaster’s Kit, BC Stack, and Tracing The Path podcast, Dan has worked full-time online since 2013 alongside his wife, Rachel Marie Martin.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: How To Be A VA for Podcasters
SPEAKER: Dan R. Morris
WHAT YOU'LL LEARN:
With the podcasting industry booming, podcasters need more than just technical help—they need strategic support from Virtual Assistants who understand the unique demands ofthe medium. In this session, Dan R. Morris, full-time podcaster and founder of Podcaster’s Kit, reveals how VAs can support podcast clients in meaningful and profitable ways.
You’ll discover:
What podcasters actually need help with (beyond editing)
How to streamline their workflows and boost consistency
Opportunities to expand your VA services in a growing niche
Ways to make yourself indispensable to podcasting clients
Tips for finding and pitching podcast hosts who need your help
If you’re curious about supporting podcasters—or ready to niche down—thissession will help you explore how to get started and stand out.
Dan R. Morris – Founder of Podcaster’s Kit, BC Stack, and Tracing The Path podcast, Dan has worked full-time online since 2013 alongside his wife, Rachel Marie Martin.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Stop Charging Hourly: Price with Confidence
SPEAKER: Debbie Rocket
WHAT YOU'LL LEARN:
Still stuck trading time for money? Many VAs underprice their services, unintentionally capping their income and burning out in the process. In this session,Debbie Rocket shares how to confidently move away from hourly billing and start charging for the value you bring.
You’ll learn how to:
Shift from hourly rates to premium packages and retainers
Price your services strategically (without second-guessing yourself)
Attract aligned clients who appreciate your worth
Build income stability with recurring revenue
Avoid the most common pricing mistakes VAs make
If you’re ready to stop undervaluing your work and finally price like a pro, this session will give you the roadmap.
Debbie Rocket – Certified OBM® and founder of The ROCKET VA™ Academy,she trains VAs in strategy, systems, and branding to attract dream clients.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
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TOPIC: Future-Proof Your VA Business: Master the Skills Clients Actually Want
SPEAKER: Doreen DeJesus-Harper
WHAT YOU'LL LEARN:
Clients’ needs are evolving—are your skills keeping up? In this forward-looking session, Doreen DeJesus-Harper shows you how to stay relevant, in-demand, and indispensable in today’s fast-changingonline business world.
You’ll learn how to:
Identify high-demand skills clients are actively seeking
Upgrade and showcase your expertise with confidence
Anticipate market shifts to stay ahead of the curve
Position yourself as a long-term partner—not just a service provider
Whether you’re brand new or a seasoned pro, you’ll walk away with practical strategies to strengthen your business and stay booked solid.
Doreen DeJesus-Harper – Coach and consultant empowering authors,speakers, and solopreneurs to scale with operational support, multimediaservices, and growth-focused partnerships.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
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TOPIC: The Coffee Shop Test: How to Create Content That MakesClients Say “She Gets Me!”
SPEAKER: Gina Koran
WHAT YOU'LL LEARN:
Tired of throwing content at the wall and hoping something sticks? In this down-to-earth (and highly caffeinated) session, Gina Koran shares how to stop overthinking your content and start connecting with the people who actually want to hire you.
You’ll learn how to:
Understand your audience beyond surface-level demographics
Find and use your authentic voice (quirks welcome!)
Create content that feels effortless, not forced
Avoid the clickbait trap and write content that builds trust
Pass the “coffee shop test” with content that sounds like you
Whether you’re writing for yourself or your clients, you’ll walk away with a clearer strategy and content that finally resonates.
Gina Koran – Air Force veteran and owner of GinAdmin and The Content Creation Hub, she shares coffee-fueled content strategies for small business owners.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Stand Out from the Crowd: Top Tips for Every Stage of Your VA Journey
SPEAKER: Gwen Backhouse
WHAT YOU'LLLEARN:
What makes a good Virtual Assistant truly great? In this tip-packed session, Gwen Backhouse shares practical insights from real VAson what it takes to rise above the competition—no matter where you are in your business journey.
You’ll learn how to:
Communicate with confidence and clarity Expand and showcase in-demand skill sets Prioritize client security and trust Market yourself without feeling salesy Apply proven sales techniques that work
Whetheryou’re just getting started or scaling up, you’ll leave with fresh ideas (some you may not have heard before!) to help you shine in a crowded market. Gwen Backhouse – Award-winning VA and founder of Curlew Secretarial Solutions, with 12+ years in the VA industry and 24 years in administration.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Ignite, Attract, Repeat: The Simple Event Strategy to Win & Keep Clients All Year
SPEAKER: Heather D. Black
WHAT YOU'LL LEARN:
In a noisy online world, it takes more than great service to stay top-of-mind. In this session, Heather D. Black reveals how simple, strategic events can help you build trust, attract your ideal clients, and turn one-time projects into lasting partnerships.
You’ll learn how to:
Use events to showcase your expertise and attract right-fit clients
Collaborate with others to expand your reach
Plan repeatable, manageable events that keep you visible all year
Build a system that fuels growth—without burning out
Walk away with a clear plan to spark connection, strengthen loyalty, and grow your business with ease.
Heather D. Black – Event expert helping founders and speakers implement repeatable systems to host impactful events and scale without wasted effort.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: No List, No Leverage: How to Build the Asset That Pays You Forever
SPEAKER: Kathy Goughenour
WHAT YOU'LLLEARN:
Think of your email list as your business’s ride-or-die. Social followers? They’re flaky. But your list? That’s the crew that stickswith you, buys from you, and fuels your freedom.
In this sassy, simple session, Kathy Goughenour will show you how to grow an engaged emaillist without burning out, breaking the bank, or boring your audience.
You’ll learn:
Why your list is your #1 business asset (and how to treat it like gold) Easy ways to attract subscribers who actually want what you offer How to create leverage so you stop chasing clients and start choosing them If you’re ready to build a business that pays you forever, it all starts with the right list.
Kathy Goughenour – Founderof Virtual Expert Training™, Kathy helps women build 6- and 7-figure businesses with flexibility, fun, and a touch of sparkle—all from her tiny home in the woods.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Boundaries by Design: Organizing Your Calendar, Clients, and Time
SPEAKER: Jylian Buitendyk
WHAT YOU'LLLEARN:
Healthy boundaries aren’t one-size-fits-all—they’re custom-built to protect your time, energy, and sanity. In this session, Jylian Buitendyk shares how to set flexible yet firm boundaries across three critical areas: your calendar, your client communication, and your business systems.
You’ll learn how to:
Design a schedule that supports your energy and priorities
Set communication boundaries that feel clear—not cold
Use systems to automate boundaryenforcement (without guilt)
Build a personalized “menu” of strategies you can adjust over time
Whether you’re overwhelmed by clientdemands or just need better structure, you’ll walk away with boundary tools that feel good—and actually work.
Jylian Buitendyk – Founder of Next Level Organized, she helps freelancers streamline systems, set boundaries, and build balanced, sustainable businesses.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Ctrl + AI + Create: Transform Your VA Services with AI-Powered Client Communication
SPEAKER: LaKesha Powell
WHAT YOU'LL LEARN:
What if you could cut your writing time by 75%—while making your emails, proposals, and marketing copy more compelling than ever? In this actionable session, LaKesha Powell reveals her 6-Component AI Framework that’s helped hundreds of service providers transform how they attract, convert, and retain clients.
You’ll learn how to:
Use AI to amplify your voice (not replace it)
Create persuasive client content in minutes, not hours
Build proposal and retention email templates that actually convert
Position yourself as a premium, go-to VA using AI-enhanced communication
If you’re ready to stand out, save time, and deepen client relationships, don’t miss this session.
LaKesha Powell – Founder of LuvenSmilez PBC, she’s pioneered AI-assisted content creation, teaching 1,000+ entrepreneurs her signature6-Component Template method since 2015.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: How to Create an EASY New Revenue Stream With AI Podcast and Video Editing
SPEAKER: Lou Bortone
WHAT YOU'LL LEARN:
Love organizing for clients? Now imagine helping them sound and look amazing, too. In this hands-on session, Lou Bortone shows you how to use simple AI tools to offer podcast and video editing as a new high-value service—without tech overwhelm orfancy equipment.
You’ll learn how to:
Use AI to clean up audio and edit video like a pro
Repurpose long-form content into social-ready clips
Save hours with tools that simplify editing
Package and price this as a recurring revenue stream
If you can copy-paste, you can offer AI editing—and add a new income stream your clients are already asking for.
Lou Bortone – Known as “The Video Godfather,” Lou helps entrepreneurs use video and AI to grow their visibility, authority, and revenue with ease.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: The Client Magnet Method: Attract and Retain Clients Using Pinterest
SPEAKER: Missy Lund
WHAT YOU'LL LEARN:
Pinterest isn’t just for recipes—it’s a powerful platform where service providers can connect with people actively searching for support.In this session, Missy Lund shares a proven framework for using Pinterestto consistently attract and retain your ideal clients.
You’ll learn how to:
Understand client search behavior on Pinterest
Optimize your profile to build instant trust
Designpins that drive clicks, inquiries, and conversions
Stay visible for repeat work and referrals
Whether you’re building your roster or deepening client relationships, this session will show you how to make Pinterest a reliable and results-driven marketing tool.
Missy Lund – Pinterest Marketing Specialist helping e-commerce brands, startups, and service providers grow traffic and visibility with conversion-focused strategies.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Your Backend Systems Create Magic
SPEAKER: Shakila Booker
WHAT YOU'LL LEARN:
Behind every thriving VA business is a foundation of backend systems that work like clockwork. In this session, Shakila Booker shows you how to design operational workflows that not only support you but impress your clients from day one.
You’ll learn how to:
Set up tools and processes for a smoother client journey
Streamline onboarding and offboarding with confidence
Build systems that help you attract and retain dream clients
Turn your backend into a growth engine (without burnout)
Whether you’re starting from scratch or refiningyour operations, this session will help you build a business that feels effortless—and magical.
Shakila Booker – Owner of SML Assisting and known as Your Business Nanny®, she helps solopreneurs and event pros scale with strategic support and strong systems.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Work Less, Make More: The Power of Niching Down
SPEAKER: Abbey Ashley
WHAT YOU'LL LEARN:
Tired of chasing clients and burning out just to hit your income goals? It’s time to work smarter—not harder—by niching down and becoming the go-to expert in your space.
In this workshop-style session, Abbey Ashley walks you through:
A mindset shift that attracts clients who truly value your skills How to choose a niche that lets you raise your rates and cut your hours The steps to build a signature framework that sells itself Come ready to roll up your sleeves—thisis a “do-the-thing” session that helps you create real results in real time.
Abbey Ashley – Founder of TheVirtual Savvy, Abbey helps aspiring virtual assistants launch, grow, and scale successful at-home businesses with confidence.
VANA Calendar
05 November 2025 07 November 2025
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: TBA
SPEAKER: Todd
WHAT YOU'LL LEARN:
TBA
Jamie – Coming Soon
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5
PM
05 November 2025 05:00 PM 06:00 PM
>:>: Going to miss this one? No worries— grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: AI-Powered Strategies to Discover Your Next Client
SPEAKER: Tawnya Sutherland
WHAT YOU'LL LEARN:
Struggling to find clients? It’s time to work smarter—not harder. In this session, Tawnya will show you how to harness the power of AI to attract, engage, and convert your ideal clients more efficiently than ever.
Understand AI in Plain Terms: Learn how AI fits into modern client acquisition strategies. Explore Top Tools & Prompts: Discover AI platforms and prompts (including 200+ ideas) that can help you grow. See ChatGPT in Action: Get a live demo of ChatGPT to see how it can streamline your outreach. Future-Proof YourBusiness: Learn about upcoming trends and how to stay ahead of the curve. Whether you’re starting from scratch or scaling up, this session will give you practical tools and a tech-forward mindset todiscover your next client faster—with AI by your side.
Tawnya Sutherland – Industry pioneer and founder ofthe Virtual Assistant Networking Association (VANA), she has championed virtual assistants with resources, training, and community since 2003.
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7
PM
05 November 2025 07:00 PM 08:00 PM
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and manymore goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: Client Chemistry 101 – The Questions That Save You Time, Trouble, and Your Sanity
SPEAKER: Cathy Baillargeon
WHAT YOU'LL LEARN:
Tired of mismatched clients and awkward consults? In this honest (and slightly entertaining) session, Cathy Baillargeon shares how asking the right questions helped her build a 7-figure VA agency—and how you can dothe same.
Build Instant Trust: What to say (and avoid) in consults to set expectations and build rapport. Screen for Compatibility: Ask the questions that reveal how clients think, work, and whether they’re a long-term fit. Spot Red Flags Early: Learn the signs of high-drama or short-term clients and how to respond professionally. Shift Your Mindset: Move from “I hope they hire me” to “Are we the right fit?” If you’re ready to save time, protect your sanity, and work with clients who get you—don’t miss this one.
Cathy Baillargeon is Founder of Virtual Cathy and Cathy B Academy, she supports business owners with VA services while helping aspiring VAs launch and grow successful businesses.
VANA Calendar -
9
PM
05 November 2025 09:00 PM 10:00 PM
>:>: Going to miss this one? No worries— grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: From First Call to Forever Client – Building Trust That Lasts
SPEAKER: Trish Kimble
WHAT YOU'LL LEARN:
Clients may hire you for your skills, but they stay for the experience you deliver. In this session, Trish Kimble shows you how to turn a discovery call into a long-term, loyal client relationship that supports lasting income and reputation.
Set the Tone from Day One: Create a discovery call and onboarding experience that builds immediate trust. Streamline Client Experience: Implement simple systems that wow clients with consistency and professionalism. Communicate with Confidence: Set clear boundaries and maintain strong, value-driven communication. Think Long-Term: Learn why adaptability and mindset are the keys to staying indispensable—not replaceable. If you’reready to turn short-term projects into long-term partnerships, this session will show you how.
Trish Kimble – Expert in mindset, organization, and adaptability, empowering virtual assistants to attract right-fit clients and achieve sustainable success.
VANA Calendar -
11
PM
05 November 2025 11:00 PM 06 November 2025 12:00 AM
>:>: Going to miss this one? No worries — grab a VIP Pass and you’ll get the full replay, notes, and many more goodies (yep, $2000+ in Swag gifts!).
🎟️ Grab a VIP Pass
TOPIC: The #1 Way I Got Clients (and How You Can Too)
SPEAKER: Belinda Sandor
WHAT YOU'LL LEARN:
Tired of mismatchedclients and awkward consults? In this honest (and slightly entertaining) session, Cathy Baillargeon shares how asking the right questions helped herbuild a 7-figure VA agency—and how you can do the same.
Build Instant Trust: What to say (and avoid) in consults to set expectations and build rapport. Screen for Compatibility: Ask the questions that reveal how clients think, work, and whether they’re a long-term fit. Spot Red Flags Early: Learn the signs of high-drama or short-term clients and how to respond professionally. Shift Your Mindset: Move from “I hope they hire me” to “Are we the right fit?” If you’re ready to save time, protect your sanity, and work with clients who get you—don’t miss this one.
Belinda Sandor – VA veteran and founder of The VA Connection®, she’s supported 60,000+ members in launching and growing profitable VA businesses since 2019.
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