TOPIC: The Client-Magnet: Nail Your Niche, Keep ClientsLonger
SPEAKER: Adam Engberg
WHAT YOU'LL LEARN:
Most VAs aren’t underpaid—they’re under-positioned. In this practical and entertaining session, Adam Engberg shares how to define a niche that attracts better clients, boosts your rates, and reduces your workload.
You’ll learn how to:
Nail your niche using “barbell positioning” (secure core + safe experiments)
Craft a Minimum Viable Offer that delivers quick wins
Use retention rituals to keep clients long-term
Avoid high-drama clients with the “Anti-ICP” method
Leverage “Searchless SEO” so the right people find you organically
If you’re ready to sharpen your positioning and become a magnet for high-quality clients, don’t miss this session.
Adam Engberg – Co-founder of Kirmada, the productivity software for VAs, Adam is a lifelong advocate for business technology innovation.
