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Tawnya Sutherland

Admin-Founder
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Tawnya Sutherland last won the day on January 22

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About Tawnya Sutherland

  • Rank
    Founder & Head TeaEO ;)
  • Birthday June 30

Contact Methods

  • Website URL
    http://vanetworking.com

Profile Information

  • Location
    Maple Ridge, British Columbia, Canada
  • Interests
    Anything geeky, love my gadgets. I like to crochet, collect rocks and travel.

Previous Fields

  • LinkedIn
    https://www.linkedin.com/groupInvitation?groupID=67080&sharedKey=7D72134FB135
  • Twitter
    https://twitter.com/vanetworking
  • Facebook
    http://facebook.com/tawnyasutherland

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  1. First, getting your website to the top page of Google is hit and miss. We don't know specifically how Google's algorithms work so never any plain picture of how to get up there. Google's whole mission is "to organize the world's information and make it universally accessible and useful". If a user searches for some specific thing online, Google will provide that user with the best content they feel matches that query taking into account things like: The relevancy of the content on a webpage with respect to what the search typed in the search box The quality of the content (are others linking to that page means it's probably trustworthy content - called PageRank) Usability of a webpage (is it easy to use, is it fast to load, does it work in different browsers, is it mobile?) I really recommend checking out Googles Guidelines first and foremost and doing whatever Google says to do. Saying that SEO professionals like myself will always tell you that content is king still on the internet so I recommend: Make sure the content is of high quality and useful to your target audience. Researching keywords that your target market will be typing into the search engines and then using them in your content. I recommend putting these keywords beginning, middle and end of your content on your page. Also might want to use keywords in your headers, your image descriptions, title and meta tags, etc. Any images you use, name them using your keywords too. Getting links to your website from other reputable websites that have similar content has also shown to give your website trustworthiness if others are linking to it. Making sure your website has good navigation that is easy for the user to scour through your website. You might want to name your pages using keywords. ie) https://www.vanetworking.com/hire-a-virtual-assistant/ Make sure your website can be viewed on everything from a desktop computer to a tablet or cell phone. Make sure it's mobile. Don't forget to help people find you on Google by using Google my Business. Spreading the news (your URL) at your social networks will increase traffic to your website so I do recommend using social networks to market yourself. There's no guarantee and od this works but I've seen good results in the past doing these things. That should get you started on your rise to the top.
  2. Hiya and welcome! Yes cold calling event planners directly is one way to connect with them. Do they hang out at any live events or online groups? That would be another way to find them. I would definitely start building your list right from the get go (hopefully you already have a website and if not, that would be your first step. We offer hosting and websites here). I've written quite a few articles on my blog on finding clients too that you can find here.
  3. Welcome to our VA network! I've written a ton of blog posts on how to find clients so you might want to start there reading these.
  4. Your target market is way to broad as Small business owners and entrepreneurs are in the millions. What skills do you offer? Sometimes that can help you figure out your target market better. Right now you are promoting to any business owner that has a pulse, which is fine but when it comes to marketing you need to fine tune your target. It's shotgun marketing you are doing right now, throwing a bunch of things out there hoping to hit your mark whereas if you know exactly who your target market is (rifle marketing) you'll hit your mark dead on quickly and easily. I teach all about finding your target market / niche at my VAinsiders.com which you might want to consider joining. Ok, so what problem does your market have? Is it email disorganization? Then content on organizing your email would be helpful to them. Find out what the biggest problems are of the people on your list (ask them via your list) and that will help you figure out what to give to them as an enticement (bribe) to sign up to your email list. Also, check out Private Label Rights content (PLR) to get you a quick, brandable giveaway for your market. Easy peasy production then.
  5. Welcome Rose to our VA networking forum. There is a ton of wealth in the forum archives to help you transition from corporate to virtual. If you have any questions along the way just ask us
  6. Heyya Tammy! Welcome and so excited to have you part of my VAinsiders. Already enjoying your contributions at our group coaching sessions and thank you! You have such an interesting background and such an entrepreneurial spirit! Good to know someone who thinks #s are sexy as you'll be a big asset to the forum here with your bookkeeping knowledge. Loved hearing a bit of your personal side. I've never made my own wine yet with YET being the key word there. Looking forward to getting to know you here this year and watching your business takeoff!
  7. Hi Marit and welcome! So looking forward to connecting with you again through my VAinsiders. Hopefully you can attend some of our workshops during the month.
  8. Hiya and welcome to our network! Looking forward to getting to know you more through your participation here
  9. Most clients I've talked to don't want to see a long laundry list of services you can do for them. It is not only overwhelming reading through the long list, but time consuming and doesn't help the client's decision making process to hire you. Continue reading buttons are seldom clicked on according to web usability statistics. What does help them decide is a paragraph on how you can help them with their bookkeeping or social media marketing. What problem of theirs can you solve with your services? Shorter is better. Get to the point of what your services can do for the client and that's all you need.
  10. Hi Aggie! Looking forward to getting to know you through your participation here. I see you joined VAinsiders too...you will love it!
  11. VAinsiders.com and VirtualAssistantCareer.com members may add a logo to their signature. Here's video to show you how to add your logo and link it to your website. Dimensions: Up to 400 pixels wide X 60 pixels tall NOTE: Free members don't get a signature.
  12. I thought I'd put together a Friday FOMO post each week to keep you in the loop of what you may have missed. I know for me the fear of missing out is a strong one with so many emails each day as I often miss out! Where's its exercise, planning, education or reading you were interested in, we had it all this past week... 1. Abby Malmstroms's FREE New Year New Rear fitness training program is still available and you can jump on this exercise program here. 2. Freelance University has opened its doors for theIR January intake. Over 80 specialized courses designed to expand your skills and maximize your income potential in 2020. Learn more by clicking here 3. CoachGlue Planners are all on sale. This is done-for-you content that you can use to learn from or rebrand it and give away to grow your list or even sell as a product! Honestly, putting out incredibly high-quality content to please your audience has never been easier! SAVE $27 on any planner using my coupon code: 2020 Check out the planner selection right here 4. My Coach, Kelly McCausey is retiring a bunch of her products, many of which have helped me move forward in my business this past year. Get 75% OFF using my coupon code: RETIRE2020 You can see all the done-for-you packages by clicking here Here are just a few of the topics you'll find: Goal Setting Productivity Hacks Inspirational Coloring Pages Bundle Love Coloring Pages Bundle Personal Branding: Let Your Audience Get to Know You Self-Limiting Beliefs: Change Your Mindset, Change Your Life! Master A Mighty Money Mindset Build Your Tribe: Sound Strategies for Building a Thriving Community Copy & Paste File: Customer Appreciation Expressions Small Acts Of Self Care For A Happier You Reducing The Impact Of Stress 100 Blogging Questions 100 Social Media Questions Chrome Extensions Save Time & Make You Smile Video Scripts: Engaging Community on Facebook Video Scripts: Promoting Products Video Scripts: List Building Basics & Beyond 5. We also got a couple of new blog posts you can check out here: Setting Goals and Sticking to Them with Positive Self-Talk and New Year, New Rear! AND, that's all you've missed the past week.
  13. Hi Eryn and welcome! I raised my 3 children while I worked from home as a VA. Best decision of my life. My daughter @Danielle actually works with me as a VA now too. Very cool! Looking forward to getting to know you more through your participation here. If you have questions, just ask us.
  14. Hi Judy and welcome! Hope you had a fantastic holiday season. Looking forward to getting to know your more as you dig into your Virtual Assistant Career training program. I'm here if you have any questions, just ask
  15. Hi Selena and welcome to our VA Forum! Sounds like you will do awesome in this industry as you have a ton of work experience to help you kick start your business. If you have questions along the way just ask us. Very friendly bunch here
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