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Everything posted by Levi

  1. Thanks for the responses so far, now for my rejoinder! Its interesting that most of you use "we", I wonder if this is also about the type of service that is offered (i.e. a professional/business service as opposed to dog washing or something). Personally I favour the "we" approach, as others have said I think it sounds more professional and competent. I just wanted to see what others thought. I do agree with you, Jill. I am in the process of writing my website (hence why this came up) and have been very conscious to write my content focusing on "you," the client. I think your approach, Terry, is a really good one; making your marketing material different for your different targets. That's something I hadn't really thought about, and am going to keep in mind! LJ
  2. I'm not sure if this has been discussed here before as its something that's hard to do a search on (I did try). I'm wondering if there is any kind of consensus on what perspective to use when writing in relation to sole-trader businesses. I read somewhere (can't remember where, sorry) that a sole-trader writing copy that says things like "We...", "Our business" etc is just trying to make the business appear to be something its not, and that businesses should represent themselves transparently. I thought it might make for an interesting discussion to see what approach people have taken to this; do you use I or We, My or Our? LJ
  3. Hi Deirdre I agree with what most of Anita has already said to you. The point I would like to reiterate is that the point of a press release is to release something to the press. You would think this is obvious but so many people sound like they are writing advertisements instead of press releases. I'm not saying that you are way off track here but I just wanted to share this for you as well as others that read this who might be new to writing press releases. A neat little trick I learned at Uni in regards to writing press releases is to actually practice writing a news article from it and see how newsworthy it is (or just go through the process in your head at least). This generally opens your eyes to some of the flaws you had not previously picked up on! I think with some refinement following Anita's advice you will be on the right track! LJ P.S. For those that don't actually understand the point of a press release, or don't know the 'rules' to writing one, I suggest some training or passing it on to someone who knows their stuff. There are so many press releases every day that a lot of the press releases I have seen don't get my attention past the first paragraph... /rant
  4. Thanks to those who replied with these links, I'm in the process of thinking about mine as I'm constructing my website so I'll check out these links as well! LJ
  5. Thanks for this, I don't have a Mac so it will be helpful for testing websites etc rather than having to send files and get other people to test it for me. Cheers LJ
  6. Levi

    VANA logo

    Here's the direct link: http://www.vanetworking.com/exchange.html LJ
  7. A newsletter I get by email [flyingsolo.com.au] just sent out one today on recognising buying signals and closing sales, this is what they had to say about people objecting to cost: If your prospect tells you it's too much, surprisingly this often indicates a near-readiness to buy...subject to some more convincing on the basis of value. Your response to questions of this kind may be something like "If my involvement resulted in a three-fold increase to your bottom line, would that be good value?" So I guess you could come at it from this angle if you are confident enough in selling yourself and truly believe in your pricing structure. LJ
  8. I had this sent to me by my fiancee's step-mother last week. Given the sense of humour I've seen here so far, I thought some of you ladies (and men, given that I found it funny!) might find it amusing! LJ ------------------------------------------------------------ Stolen Body Parts Most of you have read the scare-mail about the person whose kidneys Were stolen while he was passed out. Well, read on. While the kidney story Was an urban legend, this one is not. It's happening every day. My thighs were stolen from me during the night a few years ago. It was just that quick. I went to sleep in my body and woke up with someone else's thighs. The new ones had the texture of cooked oatmeal. Who would have done such a cruel thing to legs that had been mine for years? Whose thighs were these and what happened to mine? I spent the entire summer looking for my thighs. Finally, hurt and angry, I resigned myself to living out my life in jeans and Sheer Energy pantyhose. Then, just when my guard was down, the thieves struck again. My butt was next. I knew it was the same gang, because they took pains to match my new rear end to the thighs they stuck me with earlier. I couldn't believe that my new rear was attached at least three inches lower than my original. Now, my rear complemented my legs, lump for lump. Frantic, I prayed that long skirts would stay in fashion. It was two years ago when I realized my arms had been switched. One morning I was fixing my hair and I watched horrified but fascinated as the flesh of my upper arms swung to and fro with the motion of the hairbrush. This was really getting scary. My body was being replaced one section at a time. How clever and fiendish. Age? Age had nothing to do with it. Age is supposed to creep up, unnoticed, something like maturity. NO, I was being attacked repeatedly and without warning. In despair, I gave up my T-shirts. What could they do to me next? My poor neck suddenly disappeared faster than the Thanksgiving turkey it now resembled. That's why I decided to tell my story. I can't take on the medical profession by myself. Women of the world, wake up and smell the coffee! That really isn't plastic that those surgeons are using. You KNOW where they are getting those replacement parts, don't you? The next time you suspect someone has had a face "lifted", look again. Was it lifted from you? I think I finally found my thighs - and I hope that Cindy Crawford paid a really good price for them! This is not a hoax. This is happening to women in every town every night. WARN YOUR FRIENDS! P. S. I must say that last year I thought someone had stolen my breasts. I was lying in bed and they were gone! As I jumped out of bed, I was relieved to see that they had just been hiding in my armpits as I slept. Now I keep them hidden in my waistband.
  9. No, definitely not new technology but seems like a new use for it. Most of the people who make binaural recordings seem to take themselves quite seriously, recording birds, traffic and the like - its kind of cool to hear it being used for entertainment purposes! LJ
  10. That was awesome, thanks Candy. I listened to it with my eyes closed and it was all good until he whispered in my ear! For those of you who've never had a haircut with electric clippers, that's basically what it sounds like in your ears (depending on your headphone volume, this is just a little louder!). Great stuff, I'm just about to go pass it on LJ
  11. Hi Karen I'm assuming, since you asked for feedback, that you are open to constructive criticism - I hope so anyway! The first suggestion I would make is for the bulleted list, "Top ten Reasons to go Virtual". When you write lists like this its always a good idea to make them positives, eg. will, can do etc as opposed to won't, can't , don't etc. Example: Instead of saying "You do not need to provide costly equipment for your VA to use", you could say something like "All the costly equipment is provided for you, saving you even more money" or something to that effect. I understand that with some of this list that might not be possible or you might not like the way it sounds, so if you are unable to change the wording to a positive I would at least re-order it and put the positives first. Also, like Janet, I don't personally like the asterisk for the bulleted lists (I think they look a little tacky) but that's just personal taste. The only other suggestion I have is to change the word wrap so there are no broken words at the end of lines - there are currently six broken words in the "What is a Virtual Assistant?" section and I think it might look better justified or something. This is all just my opinion of course - I hope it makes sense and is not as clear as mud! No other criticisms, you've done a great job with it so far and it looks great! LJ
  12. Hi Elsie I am just finishing off my business plan and found I had the same problem. I am in Australia and our government statistics body, the Australian Bureau of Statistics, does not have any statistics on the VA industry and I wasn't really able to find any hard facts and figures on the industry globally. Maybe we are looking in the wrong places! The way I chose to go about it for now was to look at two other industries - home based business, and secretarial/typing services. I know that it is not the same, but looking at secretarial and typing services was helpful because I will, in effect, be competing against those businesses as well. Many people in my city market themselves as home based secretarial and typing services and not as VAs. This might be something for you to check out as well! All the best LJ
  13. Levi

    Domain Name

    Like someone else said, if you are the owner of the domain name there shouldn't be any reason you can't transfer it. If its something you've already been using and people are accessing it, it can be detrimental to change it. However, if you can't transfer it for whatever reason and you feel you do have to change the name, it would be wise (funds permitting of course!) to keep your old domain name for a period of time and have it redirected to your new site. LJ
  14. Its funny you should mention this idea as a niche, as this is something I have been working towards defining as a service as I get closer to opening my virtual business doors. I don't intend making it a full-time endeavor but I am keen to work with my local deaf community. I have a deaf friend and I have seen the opportunities for helping the deaf with the written English language (job applications, forms and so on), so that is the angle I will mostly be wanting to work from. I hadn't really thought about the idea of working with businesses from the other side of things. I have just joined this forum in the last couple of days and am in the process of starting up my business. I really commend you for wanting to take up this cause and I would be keen to keep up with what you are up to as there may be opportunities for us to work together in the future. I will certainly keep you in mind if anything of this nature comes my way. All the best with it. LJ
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