TOPIC: The Coffee Shop Test: How to Create Content That Makes Clients Say “She Gets Me!”
SPEAKER: Gina Koran
WHAT YOU'LL LEARN:
Tired of throwing content at the wall and hoping something sticks? In this down-to-earth (and highly caffeinated) session, Gina Koran shares how to stop overthinking your content and start connecting with the people who actually want to hire you.
You’ll learn how to:
Understand your audience beyond surface-level demographics
Find and use your authentic voice (quirks welcome!)
Create content that feels effortless, not forced
Avoid the clickbait trap and write content that builds trust
Pass the “coffee shop test” with content that sounds like you Whether you’re writing for yourself or your clients, you’ll walk away with a clearer strategy and content that finally resonates.
Gina Koran – Air Force veteran and owner of GinAdmin and The Content Creation Hub, she shares coffee-fueled content strategies for small business owners.
