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Tawnya Sutherland

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Everything posted by Tawnya Sutherland

  1. First, getting your website to the top page of Google is hit and miss. We don't know specifically how Google's algorithms work so never any plain picture of how to get up there. Google's whole mission is "to organize the world's information and make it universally accessible and useful". If a user searches for some specific thing online, Google will provide that user with the best content they feel matches that query taking into account things like: The relevancy of the content on a webpage with respect to what the search typed in the search box The quality of the content (are others linking to that page means it's probably trustworthy content - called PageRank) Usability of a webpage (is it easy to use, is it fast to load, does it work in different browsers, is it mobile?) I really recommend checking out Googles Guidelines first and foremost and doing whatever Google says to do. Saying that SEO professionals like myself will always tell you that content is king still on the internet so I recommend: Make sure the content is of high quality and useful to your target audience. Researching keywords that your target market will be typing into the search engines and then using them in your content. I recommend putting these keywords beginning, middle and end of your content on your page. Also might want to use keywords in your headers, your image descriptions, title and meta tags, etc. Any images you use, name them using your keywords too. Getting links to your website from other reputable websites that have similar content has also shown to give your website trustworthiness if others are linking to it. Making sure your website has good navigation that is easy for the user to scour through your website. You might want to name your pages using keywords. ie) https://www.vanetworking.com/hire-a-virtual-assistant/ Make sure your website can be viewed on everything from a desktop computer to a tablet or cell phone. Make sure it's mobile. Don't forget to help people find you on Google by using Google my Business. Spreading the news (your URL) at your social networks will increase traffic to your website so I do recommend using social networks to market yourself. There's no guarantee and od this works but I've seen good results in the past doing these things. That should get you started on your rise to the top.
  2. Hiya and welcome! Yes cold calling event planners directly is one way to connect with them. Do they hang out at any live events or online groups? That would be another way to find them. I would definitely start building your list right from the get go (hopefully you already have a website and if not, that would be your first step. We offer hosting and websites here). I've written quite a few articles on my blog on finding clients too that you can find here.
  3. Welcome to our VA network! I've written a ton of blog posts on how to find clients so you might want to start there reading these.
  4. Your target market is way to broad as Small business owners and entrepreneurs are in the millions. What skills do you offer? Sometimes that can help you figure out your target market better. Right now you are promoting to any business owner that has a pulse, which is fine but when it comes to marketing you need to fine tune your target. It's shotgun marketing you are doing right now, throwing a bunch of things out there hoping to hit your mark whereas if you know exactly who your target market is (rifle marketing) you'll hit your mark dead on quickly and easily. I teach all about finding your target market / niche at my VAinsiders.com which you might want to consider joining. Ok, so what problem does your market have? Is it email disorganization? Then content on organizing your email would be helpful to them. Find out what the biggest problems are of the people on your list (ask them via your list) and that will help you figure out what to give to them as an enticement (bribe) to sign up to your email list. Also, check out Private Label Rights content (PLR) to get you a quick, brandable giveaway for your market. Easy peasy production then.
  5. Welcome Rose to our VA networking forum. There is a ton of wealth in the forum archives to help you transition from corporate to virtual. If you have any questions along the way just ask us
  6. Heyya Tammy! Welcome and so excited to have you part of my VAinsiders. Already enjoying your contributions at our group coaching sessions and thank you! You have such an interesting background and such an entrepreneurial spirit! Good to know someone who thinks #s are sexy as you'll be a big asset to the forum here with your bookkeeping knowledge. Loved hearing a bit of your personal side. I've never made my own wine yet with YET being the key word there. Looking forward to getting to know you here this year and watching your business takeoff!
  7. Hi Marit and welcome! So looking forward to connecting with you again through my VAinsiders. Hopefully you can attend some of our workshops during the month.
  8. Hiya and welcome to our network! Looking forward to getting to know you more through your participation here
  9. Most clients I've talked to don't want to see a long laundry list of services you can do for them. It is not only overwhelming reading through the long list, but time consuming and doesn't help the client's decision making process to hire you. Continue reading buttons are seldom clicked on according to web usability statistics. What does help them decide is a paragraph on how you can help them with their bookkeeping or social media marketing. What problem of theirs can you solve with your services? Shorter is better. Get to the point of what your services can do for the client and that's all you need.
  10. Hi Aggie! Looking forward to getting to know you through your participation here. I see you joined VAinsiders too...you will love it!
  11. VAinsiders.com and VirtualAssistantCareer.com members may add a logo to their signature. Here's video to show you how to add your logo and link it to your website. Dimensions: Up to 400 pixels wide X 60 pixels tall NOTE: Free members don't get a signature.
  12. I thought I'd put together a Friday FOMO post each week to keep you in the loop of what you may have missed. I know for me the fear of missing out is a strong one with so many emails each day as I often miss out! Where's its exercise, planning, education or reading you were interested in, we had it all this past week... 1. Abby Malmstroms's FREE New Year New Rear fitness training program is still available and you can jump on this exercise program here. 2. Freelance University has opened its doors for theIR January intake. Over 80 specialized courses designed to expand your skills and maximize your income potential in 2020. Learn more by clicking here 3. CoachGlue Planners are all on sale. This is done-for-you content that you can use to learn from or rebrand it and give away to grow your list or even sell as a product! Honestly, putting out incredibly high-quality content to please your audience has never been easier! SAVE $27 on any planner using my coupon code: 2020 Check out the planner selection right here 4. My Coach, Kelly McCausey is retiring a bunch of her products, many of which have helped me move forward in my business this past year. Get 75% OFF using my coupon code: RETIRE2020 You can see all the done-for-you packages by clicking here Here are just a few of the topics you'll find: Goal Setting Productivity Hacks Inspirational Coloring Pages Bundle Love Coloring Pages Bundle Personal Branding: Let Your Audience Get to Know You Self-Limiting Beliefs: Change Your Mindset, Change Your Life! Master A Mighty Money Mindset Build Your Tribe: Sound Strategies for Building a Thriving Community Copy & Paste File: Customer Appreciation Expressions Small Acts Of Self Care For A Happier You Reducing The Impact Of Stress 100 Blogging Questions 100 Social Media Questions Chrome Extensions Save Time & Make You Smile Video Scripts: Engaging Community on Facebook Video Scripts: Promoting Products Video Scripts: List Building Basics & Beyond 5. We also got a couple of new blog posts you can check out here: Setting Goals and Sticking to Them with Positive Self-Talk and New Year, New Rear! AND, that's all you've missed the past week.
  13. Hi Eryn and welcome! I raised my 3 children while I worked from home as a VA. Best decision of my life. My daughter @Danielle actually works with me as a VA now too. Very cool! Looking forward to getting to know you more through your participation here. If you have questions, just ask us.
  14. Hi Judy and welcome! Hope you had a fantastic holiday season. Looking forward to getting to know your more as you dig into your Virtual Assistant Career training program. I'm here if you have any questions, just ask
  15. Hi Selena and welcome to our VA Forum! Sounds like you will do awesome in this industry as you have a ton of work experience to help you kick start your business. If you have questions along the way just ask us. Very friendly bunch here
  16. Hiya and welcome! I'm looking forward to networking with you here in 2020. Cheers!
  17. Hi Alicia and welcome! Also Happy New Year! Here's hoping your find our VA forum as a new networking home for you in 2020.
  18. Zoe, here's a few blog posts I've written to help you find clients: https://www.vanetworking.com/how-to-find-clients-virtual-assistant/ https://www.vanetworking.com/how-to-find-and-retain-your-clients/ https://www.vanetworking.com/connecting-with-clients-locally/ <<< Quickest way to get new clients) Hope that gives you some more ideas to find clients
  19. We all enjoy the Clement Clark Moore version of “˜Twas the Night Before Christmas”. I thought it would be fun to take a look at the “Week After Christmas from a Virtual Assistant’s point of view”. ˜Twas the week after Christmas, when all through my office, No printers were humming, no emails were coming; The file folders were hung in the cabinet with care, In hopes that client work would soon be there; The client files were nestled all snug in their bins, Then visions of retainer clients, spreadsheets, and to-do lists danced in; Read the full blog post here What are you up to the week after Christmas? Share in the comments below...
  20. Hiya and welcome. First, do you have a website set up? Having a storefront gives VAs credibility above other competitors who don't have one. Next share with us your skill sets and what services you would enjoy helping a client with. Are there particular people you enjoy working with? Feel free to share this info with us to help you narrow down a possible target market for you to go after.
  21. Hiya Bear and welcome As for training, let's first hear what work experience you currently have? Did you used to work in an office enviroment at all? What are some of your skill sets you could offer clients virtually to help them in their business (ie: Email organization, proofreading, Facebook help, bookkeeping, etc.). List your skill sets plus people you might enjoy working for so we can help you further. Do you have any previous business experience? I do offer a Virtual Assistant Career Training Program but would like to speak with you first to see if this is a route you need at this time. Msg me privately and we can get on a free consult call.
  22. Hi Zoe and welcome to our network. To learn more about you and what you've been doing to promote yourself, maybe you could share that with us? What is this ad you are speaking about that you put up? Where and what is that? Other questions I have for you... 1. Do you have an social networking profiles set up and if so which ones? 2. Do you have a website and what is your URL? A website is a VA's storefront and highly needed to show credibility online. 3. Where are you located as your hourly rate is quite low unless you are offering this for a short time as a special to increase engagement with new prospects.
  23. Welcome Jovie! Glad you found us and I look forward to getting to know you more through your participation here
  24. There is a lot of advice out there about goal setting, but if it doesn’t work for you, it’s useless. Having said that, you can set up a process of setting goals that work for you if you understand the process and yourself, then put it all into action. 1. Ensure Any Goal You Set Motivates You – If you can’t get the goal itself to motivate you, try focusing on the benefits of reaching the goal instead. The important thing is that you need to find a way to gather the incentive to keep on the path toward your goals. If you need to look at small steps, do that, and if you need to dream about the big-picture goal, do that. But always keep working toward the goal in small, daily steps. 2. Learn about SMART Goal Setting – Many people simply do not know how to set goals in a way that works well. Learning about SMART goals will help. SMART is an acronym that stands for Specific, Measurable, Attainable, (or Actionable), Realistic, and Timely. If you ensure your goals meet these criteria, it will help you meet them. Download my FREE Goals Planner here which explains SMART Goal Setting in more detail for you. 3. Put All Goals in Writing – Don’t trust yourself to think about your goals. Instead, write everything down every single time. Put them on a calendar in chronological order so that you know what you’re going to do each day to work toward your goal. 4. Create a Plan (and Follow It) – If you don’t take action on the plans that you make, you won’t be successful. That’s the simple truth. If you want to set goals that work for you, you must develop a plan of action that gets you to that goal. Without the plan, it’s not going to happen because it’s only a dream until you follow the plan. 5. Focus on What You Can Control – There are so many things in life that just aren’t controllable. If you try to take charge of those things, you’ll end up frustrated. There is only one thing you can really control, and that is yourself. 6. Understand Your Personality – It can help if you know your own personality so that you can leverage your strengths and practice skills to improve upon your weaknesses. A great way to accomplish this is to take a free personality test. This is based on the Myers Briggs Type Personality Indicator which has a long history of effectiveness. 7. Think about Short, Mid, and Long-Term Goals – Understanding the difference between these types of goals will be very helpful in goal setting. A long-term goal is something like graduating with honors; a mid-term goal would be earning a 3.8 GPA this quarter, and a short-term goal would be to get a 90 or above on your next test. 8. Always Keep Evaluating – Just because you set a goal and create the steps to reach that goal, doesn’t mean it’s going to work perfectly. The best thing to do is to evaluate every day whether you’re really moving toward your goals or not, so that you can change direction if you need to. This doesn’t mean failure on your part; it just means that you need to adjust the steps. Goal setting is a very effective way to make sure you experience the success that you want to. It works for any part of your life, whether business or personal. But first, you have to find a way to make the goals and follow your plan, in a way that works for you. Don't forget to kick start your business and sign up now to receive the Goals Planner that any service based business owner can utilize right now. Get yourself ready for more successful days ahead. Here’s what you’ll get in the planner: An inspirational quote to get you motivated each and every month Space to document your monthly goals, tasks and obstacles to keep you on track A section for you to enter your daily progress and a review section for reflection Grab it now because it is only FREE for a limited time. Wishing you a prosperous 2020 in your VA business! Share what your top 3 goals are for 2020...
  25. Virtual Assistants, Service Providers, Freelancers … Grab FREE ACCESS to 10 resources to kick start your service-based business! No matter what stage you are at with your Virtual Assistant service-based business you’ll want to JOIN our FREE VA Member Lounge today! Inside our VA Lounge you’ll find numerous resources (videos, checklists, ebooks, etc.) that you can implement this very minute to help you find more clients and grow your VA business. CLICK HERE to gain access today!
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