Diversification: Fishing with a Bigger Net
Diversification in business is good and shouldn’t be overlooked or taken lightly. Businesses just starting out are encouraged to find their place, or niche, in the business world. For some, that’s as easy as determining the types of services to be offered or products to be sold. The diversification comes into play with how we operate in a chosen niche.
Common Mistakes That Stifle Entrepreneurial Success
Entrepreneurs are no different from other people in that we all make mistakes. The difference is that when an entrepreneur makes a mistake, their business suffers. The good news is, many of these mistakes can easily be avoided. Let's take a look at the five most...
Colours that Talk!
So often I speak to business owners who say they chose those specific colours because ‘they liked them’, or ‘they were pretty’, or because that is what their designer chose. But the real trick in choosing colours for business is too use the hues and shades that appeal to your target audience, not to you. Think about it – who are you trying to appeal to? Obviously you already like your business – you are running it?
We spend so much time and money on marketing, social media, and promotion, but why not use the science of colour to attract clients as well?