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AI-Powered Visibility: How Virtual Assistants Can Help Clients Get Seen, Trusted, and Paid
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Date: Thursday, July 16th, 2026
Time: 1 PM Pacific Time / 4 PM Eastern Time
Speaker: Lou Bortone
TOPIC: AI-Powered Visibility: How Virtual Assistants Can Help Clients Get Seen, Trusted, and Paid
AI is changing the way clients create content, market their businesses, and show up online. For virtual assistants, this creates a huge opportunity to become more valuable, more strategic, and harder to replace.
In this practical session, Lou Bortone will show virtual assistants how to use AI and simple video strategies to help clients improve their visibility, repurpose content faster, and stay consistent without adding more chaos to the calendar.
Attendees will learn how to:
- Use AI to turn one idea, video, or transcript into multiple pieces of client-ready content
- Help clients get more visible on LinkedIn, YouTube, email, and social media
- Spot simple opportunities where AI can save time and improve client results
- Use video as a trust-building tool without needing complicated production
- Position themselves as a more strategic AI-savvy partner, not just another task-taker
This session is designed for virtual assistants who want to stay relevant, offer higher-value support, and help their clients show up more consistently in the age of AI.
Lou Bortone is an AI strategist, video marketing consultant, author, and former television marketing executive who helps small business owners, experts, and service providers turn AI and video into visibility, trust, and revenue. Known as “The Video Godfather,” Lou spent more than 20 years in the entertainment industry, including roles with E! Entertainment Television and Fox Family, before building his own consulting business. He is the author of Video Marketing Rules, AI Quick Wins, and Refuse to Be Irrelevant. Lou specializes in making AI and video practical, approachable, and useful for real-world business owners who do not have time for tech overwhelm, content chaos, or another shiny object pretending to be a strategy.
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2026 SPEAKERS & TOPIC:
January 15th - The Space-Mind Connection with Jylian Buitendyk
February 12th - VA Biz Office Hour with Tawnya Sutherland
March 26th - How to Position Yourself as a Premium Fiverr Seller (Even Without Reviews) with Kinshasia Johnson
April 23rd - VA Biz Office Hour with Tawnya Sutherland
May 21st - Grow Your VA Business with Claude Skills with Bob Sparkins
June 18th - VA Biz Office Hour with Tawnya Sutherland
July 16th - AI-Powered Visibility: How Virtual Assistants Can Help Clients Get Seen, Trusted, and Paid with Lou Bortone
August 13th - TBA
September 17th - TBA
October 22nd - TBA
November 19th - TBA
December 10th - VANA Community Holiday Party
Want to speak at our network? APPLY HERE
All VANA Community Members can grab replays inside member area.
Never Miss Another FREE VANA Training...
Hosted by Tawnya Sutherland
Tawnya Sutherland, renowned in the virtual assistant industry, has been a transformative force since 1997. As the founder of the Virtual Assistant Networking Association (VANA), she has created a thriving community for VAs to connect, learn, and grow. Her groundbreaking platform, VirtualAssistantCareer.com, established in 2003, has been a cornerstone for aspiring VAs worldwide, guiding them to build successful businesses. In addition, Tawnya's GetClientsClub.com equips freelancers with the tools and strategies needed to secure a robust clientele. Featured in prominent media like Dr. Phil and Entrepreneur, her expertise is not just respected but actively sought after. As a coach and trainer, Tawnya combines her wealth of experience with effective, actionable training, solidifying her status as an invaluable resource for virtual assistants at every stage of their career.
Speak 🎤 and Share Your Expertise with Our VA Community!
Are you an expert with insights to share? The Virtual Assistant Networking Association (VANA) at VAnetworking.com is inviting dynamic speakers to inspire and elevate our thriving community of Virtual Assistants. This is a unique opportunity to volunteer your expertise, connect with professionals, and make a significant impact by sharing your valuable knowledge, innovative ideas, or unique experiences with service-based freelancers.
If you're passionate about a topic that would resonate with and educate our network of service-based entrepreneurs, we would be delighted to hear from you. Your expertise could be the spark that ignites new opportunities and learning for our members.
Interested in making a difference in the VA community? Please take a moment to fill out our speaker form. This is your opportunity to engage with a vibrant, dedicated audience, eager to grow and learn from your insights. Let's get the conversation started!