Facebook Ads are inexpensive, effective, and something any small business owner should consider getting involved with. The reason you should be running Facebook Ads in your VA business, whether they are sponsored posts or other types of ads, is that they do work.

Here is why Facebook Ads Work…

Why Facebook Ads Work

People Live on Facebook All Day Long

People use Facebook on PCs and on their mobile devices, and keep it with them all day long. They take Facebook with them to dinner and some people never turn it off. This is a real chance to connect with your audience that you cannot pass up.

They Are Relevant Due to Extreme Targeting

Facebook allows you to target your individual audience down to their interests and gender, and you can even provide email addresses for the exact people you want to target.

Easy to Include a CTA

The tools that Facebook offers the people who want to run ads help to create compelling CTAs that your audience will be more likely to answer, whether it’s as easy as liking your page or downloading your app.

It’s Easy to Make Professional-Looking Ads

The tools that Facebook offers let you create professional Facebook Ads without having the ability to make ads. They lead you through it with their system to make it simple, so you’re more likely to repeat the process.

Easy to Include Great Value

You can easily include enough information in each ad that shows the value of your offering. With just a few clicks you’ll have an awesome ad that your audience can see the value in.

They Offer Disruption with Significance

In many cases people are blind to advertisements, but on Facebook the disruption is noticeable and your audience will want to check it out. This is due to the ability to target the ads so closely to your target audience.

They Are Simple to Create

The ads are easy to create and it gets easier all the time. As Facebook makes the ads work better for business owners, and easier to do with a click of a button, they become more relevant, more valuable, and more useful to you as a business owner.

Easy to Run A/B Tests

Due to the ability to duplicate an ad and then easily edit to change one part of the ad such as the title or the image, you can run ads simultaneously. You can even target different audiences to find out which works better.

Facebook ads work for a variety of reasons. However, they will only work if you plan them out and spend the time ensuring that you run relevant ads. They must be of value to your target audience, grab the attention of the viewer and include a compelling call to action.

Want to discuss this topic in more depth? Or maybe you have another question that needs answering?

Visit our FREE #VAforum to engage with Tawnya Sutherland and other Virtual Assistants from around the world who have been daily sharing, connecting and learning from each other since 2003.
CLICK HERE to Start Networking Today!

Tawnya Sutherland

Tawnya is a Certified Internet Marketing Business Strategist from the University of British Columbia and has owned her own VA business for 19 years. Her online marketing skills founded her VAnetworking.com in 2003, the Market Leader in the Virtual Assistant industry. Tawnya has become the go to spokesperson and expert trainer for Virtual Assistants wanting to share, learn more, and grow their businesses.
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Want to discuss this topic in more depth? Or maybe you have another question that needs answering?
Visit our FREE #VAforum to engage with Tawnya Sutherland and other Virtual Assistants from around the world who have been daily sharing, connecting and learning from each other since 2003.
CLICK HERE to Start Networking Today!

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