How much have you spent trying to get clients for your Virtual Assistant (VA) business?
If the only money you’ve spent has gone towards getting your VA website set up, you’re doing great. If you’ve spent additional money on marketing, stop now. You do not need to spend money to get clients. All you need is time, effort and skills.
Here are five no-cost ways to market your business to get clients:
- Bait Pieces: A bait piece is something of value that you give away in exchange for the potential client’s name, email address and permission to market to them. You then use the contact information to market to that individual via email, using a list building system which I describe next. A bait piece can be a free ebook, teleseminar, webinar, newsletter or video.
- List Building: Begin building an email list of potential clients by collecting names and email addresses. To do this, you’ll want to use a software program that allows you to capture email addresses and names and then market to them via email. My favorite software program for list building is MailChimp because it’s free and easy to use.
- Blog Posts: If you’re not already blogging, you’re missing out. It’s free and search engines like Google love blog posts! Every time you load a new blog post, search engines visit your site and add the blog post to their search results, giving you more opportunities to reach potential clients. The hardest part is getting those blog posts written. The best way to make sure you write at least one a week is to get an accountability partner. Ask a VA who also wants to write blog posts to hold you accountable for writing at least one blog post each week – and you do the same for her. Tough love may be required.
- Article Marketing: The difference between a blog post and an article is that an article is about 700 words while a blog post is about 350 words and an article ends with a resources section while a blog post ends with a call to action. Turn your blog posts into articles by combining two blog posts on the same topic or by adding a few paragraphs to your blog posts to lengthen them, deleting the call to action and adding a resources section. A resources section is where your author info, call to action and link to your website go. The very best place to post your article in order to get maximum exposure and a link back to your website is EzineArticles.com.
- 5. Local Networking Meetings: If you love to get out and mingle, and you live in a large metro area, you might enjoy networking in person. You can typically attend one or two meetings at no cost, to find out if you like the group. Find local networking meetings you can tap into by searching on any of these groups to find out if they have meetings in your area:
If you’d like to get step-by-step training as well as personalized coaching on how to get as many clients as you can possibly handle in your VA business, sign up for one of my Expert VA Training courses. If you can’t decide which course is right for you, or you want to be sure I’m the right trainer and coach for you, please contact me via my website to set up a free consultation.
Don’t miss Kathy Goughenour’s FREE VA Training webinars on August 2nd, 2012. She’ll be speaking to our network on 4 No-Cost Methods of Marketing Your VA Business to Get More Clients!