Does your Website Match your Underwear?

Ok – admit it – the title jarred you. It made you do a double take. That’s ok to do in your own marketing too. Take a good look at your website – is the message consistent to your brand’s message? If you are marketing your company as...

The Trust Factor

Believe it or not one of the most important factors to think about while hiring a Virtual Assistant or working with clients is comprised of one word only, that word is trust. Without it, you might as well call it a day and close your computers. Let me explain in...

Let’s talk about Customer Perceptions:

Perception is defined as how someone sees you and your company. Business owners who work primarily online, rely on their visual media – mainly their brand, logo and website to make the first impression, but perception management goes far beyond your logo! Your...