If Word-of-Mouth marketing doesn’t sound important to you then these facts may shift your mindset. The fact is about 20 percent of all your clients will generate 80 percent of your future income. That is because the other 80 percent aren’t totally in line with your ideal client. There is a way to improve your income exponentially, and that’s by hyper-focusing on your ideal client so that you can attract more ideal clients and fewer who aren’t.
Let’s explore deeper on how to identify your ideal client…
What Benefits Do Your Services Offer?
Make a list of all the benefits that your services have. When you are thinking like your client, you will always think about “what’s in it for me?” Your customer wants to know why they should use your services.
Identify Pain Points That You Can Solve
What sort of pain points does your service solve? Does it free up time? Does it end administration hassles?
Determine Who Needs These Issues Solved
Once you’ve gathered a list of benefits your services offer and pain points that your services solve, you need to figure out who needs those benefits and has those pain points.
Determine Your Clients’ Potential Characteristics
Once you have a list of those who might benefit from your service, you can make a list of demographics and other factors that people in that group share.
Determine Your Clients’ Behavior
Find ways to research the list of people you made above so that you can get a better idea of the type of behavior your target audience displays.
What Career Does Your Ideal Client Have?
Can you determine what type of career your ideal client has from the information you’ve gathered above?
What Price Point Can They Afford?
Once you know what type of career your ideal client has, you can also determine a fair price point for your service based on what they can afford to pay and the value of your offering.
Test Your Assumptions
Once you have a fair idea of who your ideal client is, you can test your assumptions by identifying some influencers within your audience and asking them to try your service.
Take the answers you get from the information above and the test and improve upon your offerings so that you can truly please your ideal client.
Using the information learned from all of the above actions, you can truly focus your marketing efforts toward your ideal client. In addition, you can use the information to retain the right clients in order to take advantage of repeat clients and a high level of client satisfaction.