What’s the “To Do” about Split Testing

When I say the word split test it reminds me of my high school days watching my older sister do the splits on the wall outside the school office with throngs of onlookers (mostly teenage boys) cringed with agony at the thought. It was the splits and it was a test,...

You Have to Spend Money to Make Money …

So we are in the middle of a recession, but as a business owner we have one step up on those that are employed by others … we are in control of our destiny. If you truly want to create a thriving business you need to invest in your business. Even though many of...

Business Acts of Kindness

Business Acts of Kindness — like the familiar random acts of kindness — are aimed towards the business needs among colleagues. I’ve been a participant as both a receiver and a giver. Most recently I requested a quote from a colleague for a teeny tiny...